Paid Ads Specialist

Company Overview

We are a performance-driven growth consultancy specializing in helping cash-pay medical practices—including regenerative medicine, hormone optimization, stem cell and peptide therapy, longevity medicine, and aesthetics—acquire more qualified patients through data-driven digital marketing. Rather than focusing on vanity metrics, every marketing initiative is tied directly to business growth and profitability. The team manages end-to-end paid acquisition systems across multiple client accounts, combining high-performing advertising, conversion tracking, and funnel optimization to consistently generate measurable patient acquisition results.

Mission

As a Paid Ads Specialist, your mission is to ensure the day-to-day health, stability, and continuous improvement of paid advertising campaigns across assigned client accounts. Working closely with the Paid Ads Team Lead, you will execute campaign builds, proactively monitor performance, identify and resolve issues before they impact results, and implement structured optimizations based on data.

This is an execution-focused ownership role. While campaign strategy is developed by senior leadership, you are responsible for ensuring campaigns remain healthy, efficient, and consistently optimized after launch. You take initiative, solve problems independently whenever possible, and escalate risks before they become costly.

Key Responsibilities

- Build and launch paid advertising campaigns based on strategic briefs.

- Configure campaigns, audiences, tracking, pixels, conversion events, and UTM parameters.

- Monitor assigned accounts daily, identifying and resolving performance issues such as overspending, tracking errors, rising CPAs, or delivery problems.

- Execute structured A/B tests and optimize campaigns using performance data.

- Maintain audience exclusions, campaign documentation, and change logs.

- Prepare weekly performance reports and keep internal dashboards up to date.

- Collaborate with the Paid Ads Team Lead and Client Success team to support client performance and reporting.

Requirements

- Must Have2+ years of hands-on experience managing Meta Ads campaigns.

- Strong understanding of Meta Ads Manager, Pixels, conversion tracking, audiences, and campaign optimization.

- Experience building, monitoring, and optimizing live advertising campaigns.

- Analytical mindset with strong attention to detail.

- Excellent organization, communication, and time management skills.

- Ability to manage multiple client accounts in a remote environment.

- Comfortable using AI tools such as Claude or ChatGPT to improve productivity.

Nice to Have

- Experience with Google, Microsoft, TikTok, or YouTube Ads.

- Familiarity with GoHighLevel (GHL), ClickUp, and CRM platforms.

Healthcare, medical, or agency experience.

- Basic creative editing skills for images or short-form video.

Tools:

- Meta Ads ManagerGoogle Ads, Microsoft Ads, TikTok Ads, YouTube Ads

- GoHighLevel(GHL)

- ClickUp

- Slack

- Performance Dashboards

- FathomClaude, ChatGPT, and other AI tools

Success Metrics

- Success in this role will be measured by:

- Daily monitoring and proactive management of assigned accounts.

- Consistent execution of data-driven campaign optimizations and A/B tests.

- Accurate, on-time reporting and campaign documentation.

- Reduced wasted ad spend and improved campaign performance (CPA, CTR, ROAS).

- Strong ownership, reliability, and attention to detail with minimal supervision.

Position Description

• Working Hours: 3 PM to 11 PM Leb time.
• Working Days: Monday to Friday.
• Days Off: Weekends (Saturday and Sunday).
• Work Location: Fully-remote, you can work from anywhere
• PTO (Paid Time Off): Standard PTO benefits.
• Salary Range: $2,000 - $2,500 USD per month.