AI-First Media Buyer (Meta + Google Ads)

Company Overview

The company is a US-based growth agency for physician-led, cash-pay medical clinics, mainly in regenerative medicine for joints and spine. Patients pay out of pocket for treatments costing thousands of dollars, so a cheap lead is worthless. The agency's job is to put qualified patients in front of the doctor, and every campaign is measured by booked consults and patients, not clicks.

The team runs Meta and Google ads into webinar, survey and direct-booking funnels built in GoHighLevel. It is an AI-first operation: an expert sets the direction and context (the first 10%), AI tools do the middle 80% fast, and the expert checks the work and reads the data (the last 10%). The team is kept small and made up of high performers who use AI by default. Three values guide hiring and promotion:

• Competitive Greatness: ultra-high standards and owning the numbers.
• Sincere Candor: speaking the hard truth early and directly.
• Unimpeachable Character: no inflated numbers, no cut corners, and mistakes owned the same day.

Mission

We're looking for an AI-First Media Buyer who runs Meta and Google campaigns end to end across a book of about 15 to 18 clinic accounts. Most of your time goes to paid media: making creative with AI, launching, testing and scaling what wins.

A media buyer who can only buy media is not enough on an AI-first team. You'll also build and fix landing pages with AI, troubleshoot automations in GoHighLevel, and talk to clients. When you hit a problem, you find a way through it instead of stopping. If you'd rather launch three variations today than polish one for a week, and you measure success in booked consults rather than clicks, you'll feel right at home.

Responsibilities

• Run paid media: launch, manage and optimize Meta and Google campaigns across 15 to 18 client accounts. Build from templates with clean naming and verified tracking, and launch on the date promised.
• Make creative with AI: produce statics, short videos and hook variants with AI tools. Brief the in-house video editor when a longer or more complex edit is the faster path.
• Test constantly: every test gets a control for each message, a few clean variations, a decision date and a kill rule. No campaign in your book sits untouched for a week.
• Build and fix funnels with AI:
  • Build and modify landing pages, forms and surveys.
  • In GoHighLevel, confirm leads reach the CRM, analyze automations and workflows, and find out why something isn't firing.
• Create once, apply everywhere: when an ad or page wins for one clinic, adapt it for every similar clinic that week and document why it worked.
• Own the numbers:
  • Know cost per qualified lead and cost per booked consult for every account.
  • Every change follows the same loop: diagnose, plan, execute, measure, report.
• Talk to clients: answer client questions in writing, record Loom walkthroughs of results and changes, and join client calls when needed. Be clear, calm and direct, with numbers instead of excuses.
• Communicate across the team:
  • Post updates and raise problems the same day.
  • Ask questions early.
  • Push back when the data says the plan is wrong.
• Keep everything compliant: health ads get rejected and accounts get restricted. That means no guarantees, no definitive outcome claims and no before-and-after promises.

Requirements

Must Have

• Hands-on Meta Ads Manager lead-generation experience, with real budgets and results you can show.
• Hands-on Google Ads (Search) experience, with results you were personally responsible for.
• Ad creative you made with AI tools, including at least one video, and the ability to explain the tools and steps.
• Landing pages you built or changed with AI or a page builder.
• Experience with GoHighLevel or a similar CRM and automation platform, covering forms, pipelines and workflows, and how to troubleshoot them.
• Tracking basics: pixels, conversion events, and how to check that leads actually reach the CRM.
• AI-first working style: you use AI daily for creative, copy, pages, data analysis and testing, and you check its output instead of pasting it.
• Clear, fast written English and confident spoken English on camera for client communication.
• A critical thinker who diagnoses before prescribing, speaks up and pushes back when the data supports it.
• Available for full overlap with US Eastern business hours and able to start within two weeks.

Nice to Have

• Healthcare, medical or high-ticket cash-pay marketing experience.
• Webinar, survey or appointment-booking funnels.
• Conversions API or offline conversion setup.
• Building your own AI workflows, such as Claude projects, custom GPTs or prompt libraries.

Tools

• Meta Ads Manager
• Google Ads
• GoHighLevel
• ClickUp
• Slack
• Loom
• Claude and other AI assistants
• AI video and image tools (e.g., HeyGen, Higgsfield, CapCut)
• Canva

Success Metrics

• First 30 days:
  • You own the starting book, with every account audited and running a control plus at least one live test.
  • Launches go out on time with tracking checked.
  • Client questions are answered and Looms sent without prompting.
• By day 60:
  • At least one winning ad or page is rolled out across every account it fits.
  • Cost per qualified lead is moving toward goal in most accounts, with a clear reason and plan where it isn't.
• By day 90:
  • You run the full book with no campaign untouched for more than a week.
  • You fix funnel and automation problems end to end.
  • Your workflows are documented so others can repeat them.
• Every week:
  • Cost per qualified lead and cost per booked consult tracked against goal.
  • Launches on time, and tests started and decided.
  • Client questions answered the same day.
  • Zero unforced errors, meaning no rejected ads, broken links or tracking misses that the client finds first.

Position Description

• Working Hours: 8 hours, 4:00 PM to 12:00 AM Beirut Time, camera on for meetings
• Working Days: 5 days a week
• Days Off: Saturday and Sunday
• Work Location: Fully remote, you can work from anywhere
• PTO (Paid Time Off): You may request time off anytime with advance notice
• Start Date: Within two weeks
• Salary Range: 3,000$/month