Client Strategist / Retention Marketing Strategist

Working Hours: (40 hours/week) with flexible working hours covering multiple time zones including US, Europe, UK, and Australia
Working Days: 5 days a week
Days Off: 13 days off (no Lebanon holidays) + Singapore national holidays
Work Location: Fully remote
Employment Type: Full Time
Salary Range: $2500 - $3500 per month

Company Overview

We are a growth-focused digital marketing agency helping eCommerce brands build stronger customer relationships and drive sustainable revenue through data-driven retention marketing. By combining strategic thinking, lifecycle marketing expertise, creative execution, and technology platforms such as Klaviyo and Shopify, we help clients maximize customer lifetime value, improve retention, and achieve long-term business growth.

Our culture values ownership, strategic thinking, proactive communication, continuous improvement, and collaboration. Team members are empowered to take responsibility for client outcomes, solve problems independently, and contribute strategically to the growth of both our clients and the agency.

Mission

We are looking for a highly strategic, analytical, and client-focused Client Strategist / Retention Marketing Strategist to lead the strategy and performance of a portfolio of eCommerce client accounts.

Within our Pod structure, you will serve as the strategic brain and operational lead of a self-contained client delivery unit. You will work closely with an Activations Specialist, Designer, and Copywriter to translate client objectives and performance data into high-impact retention strategies and campaigns.

The ideal candidate is not simply an account manager or order-taker. You are a proactive strategic partner who can analyze performance, identify opportunities, prioritize high-leverage initiatives, communicate confidently with clients, and lead internal teams toward measurable business outcomes.

You should be comfortable owning account performance, making strategic decisions independently, managing multiple priorities, and minimizing the need for managerial intervention.

Key Responsibilities

1. Account Performance & Retention Strategy

Own the performance of assigned client accounts against revenue forecasts and retention KPIs.
Regularly audit active email, SMS, and lifecycle flows to identify performance gaps and opportunities.
Monitor campaign revenue contribution and leading retention metrics such as repurchase rates, customer engagement, and retention performance.
Analyze account performance data and translate insights into actionable strategic recommendations.
Develop strategies designed to improve customer retention, lifetime value, and overall revenue performance.
Maintain a clear understanding of each client's business model, customers, products, competitive landscape, and growth objectives.

2. Strategy Development & Prioritization

Maintain a living strategic game plan for each client account.
Collaborate with clients to understand their business goals, challenges, priorities, and growth opportunities.
Determine and prioritize the highest-leverage initiatives for each account.
Clearly articulate the retention logic and expected business impact behind strategic recommendations.
Proactively identify opportunities rather than simply managing existing execution tasks.
Continuously refine strategies based on performance data, customer behavior, industry trends, and client objectives.

3. Pod Coordination & Operational Leadership

Lead and coordinate the client Pod, including the Activations Specialist, Designer, and Copywriter.
Provide clear, actionable briefs that communicate strategic objectives, requirements, priorities, and expected outcomes.
Manage production timelines and ensure deliverables move smoothly from strategy through execution.
Lead weekly Pod standups and proactively identify and resolve blockers.
Ensure internal team members understand priorities and have the information required to execute effectively.
Maintain accountability for delivery quality, timelines, and strategic alignment across the Pod.

4. Client Communication & Relationship Management

Serve as the primary strategic point of contact for assigned clients.
Lead strategic client check-ins and communicate account performance clearly and confidently.
Translate complex retention and marketing data into clear business outcomes and recommendations.
Communicate proactively about performance, opportunities, risks, and potential challenges.
Build strong, trusted relationships with clients and position yourself as a strategic partner rather than an order-taker.
Manage client expectations while ensuring alignment between client objectives and internal execution.
Deliver a consistently positive client experience through clear communication, responsiveness, and strategic leadership.

5. Quality Ownership & Campaign Excellence

Take ultimate accountability for the quality of all copy, creative, campaigns, and flow builds before they are presented to the client.
Review deliverables for strategic alignment, accuracy, brand consistency, and quality.
Ensure correct audience segmentation and lifecycle logic across campaigns and automated flows.
Maintain consistency in brand voice, messaging, customer journey strategy, and retention objectives.
Identify and resolve issues before deliverables reach the client.
Ensure all client-facing work meets the agency's quality standards.

6. Growth, Upselling & Thought Leadership

Identify opportunities to expand client relationships through relevant additional services.
Proactively recommend solutions that can improve client marketing performance and business outcomes.
Identify cross-sell and upsell opportunities based on client needs, account performance, and growth potential.
Stay informed about eCommerce, retention marketing, lifecycle marketing, and customer engagement trends.
Share relevant industry insights and strategic opportunities with internal marketing teams.
Contribute to positioning the company as a knowledgeable and trusted thought leader in retention marketing.

Qualifications

Employment Type: Full Time
Years of Experience: 4–6+ years of experience in email marketing, SMS marketing, retention marketing, client strategy, account management, digital marketing, eCommerce, or a similar strategic role.
Relevant Industry Experience: Experience within a digital marketing, eCommerce, creative, or performance marketing agency is strongly preferred.
Platform Expertise: Advanced proficiency with Klaviyo is essential.
eCommerce Knowledge: Strong understanding of the Shopify ecosystem and eCommerce customer lifecycle is preferred.
Strategic & Analytical: Demonstrated ability to analyze marketing performance data, identify growth opportunities, and translate insights into actionable retention strategies.
Client Management: Exceptional written and verbal English communication skills with a proven ability to build trust and manage client relationships.
Leadership: Experience coordinating or guiding cross-functional execution teams and providing clear strategic direction.
Project & Account Management: Strong organizational skills with the ability to manage multiple client accounts, priorities, deadlines, and deliverables simultaneously.
Independence: Highly proactive and resourceful, with the ability to troubleshoot problems and make sound decisions with minimal managerial intervention.
Business Acumen: Strong understanding of digital marketing, eCommerce, customer lifecycle strategies, retention principles, and revenue growth.

Preferred Qualifications

Advanced experience building and optimizing Klaviyo flows and campaigns.
Strong understanding of email and SMS retention strategies.
Experience working with Shopify and eCommerce brands.
Experience managing multiple client accounts within an agency environment.
Experience managing creative, copy, and technical marketing specialists within a Pod or similar team structure.
Familiarity with retention KPIs such as Net Revenue Retention (NRR), repurchase rate, customer lifetime value, revenue per recipient, and related lifecycle metrics.
Experience identifying upsell and cross-sell opportunities.
Experience creating client performance reports, account health reports, and strategic growth plans.
Strong knowledge of eCommerce trends and customer lifecycle marketing.

Skills & Competencies

Strategic thinker who focuses on business outcomes rather than task completion.
Highly proactive and takes ownership of client results.
Strong analytical and data-driven mindset.
Exceptional client communication and relationship-building skills.
Confident in presenting strategic recommendations and performance insights.
Strong project management and prioritization abilities.
Excellent cross-functional leadership and delegation skills.
Highly organized and capable of managing multiple accounts simultaneously.
Strong attention to detail and quality ownership.
Resourceful problem-solver who can operate independently.
Comfortable working in a fast-paced, performance-driven environment.
Able to balance strategic thinking with hands-on operational execution.
Strong commercial awareness and ability to identify client growth opportunities.
Collaborative team player who can provide clear direction without micromanaging.

Technical Requirements

Advanced proficiency in Klaviyo.
Strong familiarity with Shopify and the broader eCommerce ecosystem.
Experience working with email and SMS marketing platforms.
Ability to interpret account performance dashboards and marketing analytics.
Proficiency with project management, communication, and reporting tools.
Reliable PC or laptop.
Reliable internet connection.
Quiet, professional remote working environment.
Ability to participate effectively in virtual client meetings and internal Pod standups.

Success Measures

Short-Term (0–3 months)

Assigned accounts are on track against revenue and retention goals, or a clear diagnostic and recovery plan is in place.
Active flows and campaigns are regularly audited and performance opportunities are identified.
Pod members receive clear, actionable briefs and production moves smoothly and on schedule.
Account Health Reports are accurate, current, and actionable.
Weekly Pod standups are prepared, focused, and effective.
Client communication is proactive rather than reactive.
Clients have clear visibility into performance, priorities, and next steps.
Quality issues are identified and resolved before work reaches the client.

Medium-Term (3–6 months)

Assigned accounts consistently meet or exceed agreed retention benchmarks.
Retention performance and relevant KPIs show measurable improvement.
Strategic opportunities are identified proactively rather than simply responding to client requests.
Clients view you as a trusted strategic partner and advisor.
Pod members trust your direction and consistently execute against strategic priorities.
Managerial intervention is significantly minimized.
Client relationships strengthen through proactive communication and measurable business impact.
Relevant upsell and cross-sell opportunities are identified and communicated effectively.

Position Description

Working Hours: (40 hours/week) with flexible working hours covering multiple time zones including US, Europe, UK, and Australia
Working Days: 5 days a week
Days Off: 13 days off (no Lebanon holidays) + Singapore national holidays
Work Location: Fully remote
Employment Type: Full Time
Salary Range: $2500 - $3500 per month
Performance: Performance-based incentives and bonuses may apply, based on company structure.

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Client Strategist/ Retention Marketing Strategist