Creative Strategist - DTC/Ecommerce Paid Social

Company Overview

​It is one of the fastest-growing remote creative and performance marketing agencies in the United States, scaling direct-to-consumer (DTC) e-commerce brands through paid advertising and high-volume creative assets. Founded by experienced industry operators with a decade of expertise in the DTC space, the agency produces over 100 in-house ad creatives a month. The team holds an exceptionally high bar for execution, moving away from theoretical strategies to run fast-paced, direct, and high-growth ad accounts for an exclusive, waitlisted client base.

​Mission

​We are looking for a deeply creative, data-informed Creative Strategist who lives and breathes paid social ad performance. In this role, you will own the creative strategy for our client portfolios—conducting rigorous market research, developing high-volume ad concepts, writing production-ready briefs, and translating raw performance metrics into winning ad iterations. This is a high-volume, pure strategy and ideation role, not a visual design or video editing seat. If you are a marketer at your core who constantly studies viral hooks, thumb-stops, and consumer psychology because you genuinely love the craft, you'll feel right at home.

​Key Responsibilities

​Your daily tasks will vary, giving you room to learn, grow, and strengthen your skills while supporting the team with excellence.

• ​Conduct fundamental market, brand, competitor, and customer research to ground ad concepts in deep consumer psychology.
• ​Generate a minimum of 5+ completely original, high-volume ad concepts per week across assigned client accounts.
• ​Develop 10+ production-ready creative briefs weekly, balancing entirely new visual angles with data-backed iterations of winning ads.
• ​Monitor live ad accounts daily to extract clear, data-driven insights from creative metrics like click-through rates and hook rates.
• ​Lead weekly creative reviews per account to analyze performance wins, dissect ad failures, and map future testing strategies.
• ​Execute precise quality control reviews on editor video cuts, delivering clear feedback notes and hopping on alignment calls with production.
• ​Maintain flawless project organization in ClickUp, taking full ownership of deadlines, asset statuses, and internal creative reporting.

Qualifications

• ​Years of Experience: Proven experience in creative strategy, performance creative, or paid social ad production, gained either in-house at a DTC brand or at an agency focused on content creation.
• ​Softwares: ClickUp (for project workflows); familiarity with ad accounts (Meta, TikTok), tracking tools, or video editing structures is helpful.
• ​Industry Knowledge Required: Deep understanding of short-form video formats (UGC, TikTok, IG Reels), performance creative metrics, hooks, scriptwriting angles, and multi-niche DTC e-commerce ecosystems.
• ​Specific Gender: No preference

​Skills & Competencies

• ​Deep well of imagination and an endless stream of original ideas for marketing hooks, angles, and content formats.
• ​Intense curiosity for what makes people stop scrolling and buy, backed by a strong foundation in direct-response marketing.
• ​Fluent written and spoken English, with an ability to write highly compelling, persuasive ad scripts and concise notes.
• ​Analytical capacity to let data—not personal opinions—define what constitutes a winning or losing creative asset.
• ​Exceptional collaborative habits, built to review concepts openly with media buyers, fellow strategists, and production editors.

​Technical Requirements

• ​Own PC or laptop capable of processing rapid video review files and multi-asset briefs.
• ​High-speed, reliable internet connection (wired connection recommended).
• ​Premium headset and a quiet workspace for remote editorial and client collaboration.
• ​Competence navigating design and project spaces to accurately communicate visual pacing and asset requirements.

Position Description

• ​Working Hours: 4:00 PM to 12:00 AM Beirut Time (aligning with 9:00 AM to 5:00 PM Central Time). Full-time availability is required, ensuring a minimum daily overlap of at least 3-4 hours with US Pacific time zones for essential collaborative workflows.
• ​Working Days: 5 days a week (Monday–Friday).
• ​Days Off: Saturday and Sunday.
• ​Work Location: Fully-remote, you can work from anywhere.
• ​Hiring Process: The selection pipeline consists of an application review, a short written creative strategy exercise, a live interview with the founder, and a paid test project for finalists.
• ​Compensation & Perks: Base salary of $2,000 - $2,500 USD per month. Includes a performance bonus per winning ad scale, quarterly account growth bonuses, internal framework training, and a future share of "The Employee Pie" profit distribution pool.