Company Overview
It is a direct-response creative partner for DTC ecommerce brands, with a core focus on Meta advertising. The company blends research, strategy, and production to deliver performance-driven creative—from static ads to UGC—supported by structured testing and rapid iteration. Teams operate in collaborative delivery pods, bringing strategists, client leads, and production together to turn insights into winning ads that scale.
The culture values clarity, ownership, and reliable execution. You'll find a remote-first environment that prizes sharp thinking, crisp briefs, and measurable outcomes. If you enjoy building creative that moves the needle and learning fast from real results, you'll feel right at home.
Mission
We're looking for a Creative Strategist for Supplements who lives and breathes direct-response and understands the nuance of marketing health and wellness products. You'll own customer research, creative testing plans, and static/UGC briefs across a portfolio of 10–15 DTC clients—translating insights and performance data into ads that meet client targets and attract real spend.
Day to day, you'll mine reviews and competitive angles, build structured tests, write crystal-clear briefs, guide creators and editors, and turn performance learnings into the next winning concepts. You'll collaborate closely within a delivery pod and grow into more client-facing strategy as you prove results. If you love deep research, disciplined testing, strong writing, and giving actionable feedback—while shipping on time—this role will feel like a perfect fit.
Key Responsibilities
Your daily tasks will vary, giving you room to learn, grow, and strengthen your skills while supporting the team with excellence.
- Research the product, customer, reviews, competitors, offers, objections, and existing creative before developing concepts.
- Build testing plans covering messaging, formats, offers, and awareness levels. Balance iterations of winners with structured new-concept tests.
Write actionable static briefs covering the concept, copy, offer, CTA, visual direction, references, and required variations.
Write UGC briefs covering the concept, hooks, script or talking points, product demonstration, shot list, visual references, and CTA.
Review account performance with support from the team. Translate results into the next creative decisions and maintain a clear learning record.
Give feedback to designers, editors, and creators so final output matches the strategy and brief. Coordinate delivery with the pod and flag blockers early.
Qualifications
- Years of Experience: 3+ years in performance creative or creative strategy for DTC brands, including hands-on work with supplements
- CRM Tool: Not required
- Softwares: Meta Ads Manager, Google Docs/Sheets, project management tools (e.g., Asana/ClickUp), Slack
- Industry Knowledge Required: DTC ecommerce, paid social (Meta focus), supplements category nuances (education, trust, objections, subscriptions, compliance-aware messaging), direct-response creative
- Specific Gender: No preference
- Must have worked inside a supplement brand or at an agency serving supplement brands, with direct responsibility for creative strategy or closely related performance creative work.
- Demonstrated success developing paid social creative for DTC ecommerce brands. Must show actual briefs, ad examples, and performance evidence, with a clear explanation of personal ownership.
- Understands supplement customer motivations, product education, trust, objections, subscription offers, and how to translate supported product information into credible advertising.
- Strong direct-response writing, research, concept development, and the ability to give actionable feedback to designers, editors, and creators.
Skills & Competencies
- Exceptional direct-response writing and concept development
- Strong research skills and insight synthesis from reviews, competitors, and customer feedback
- Data-informed decision-making and test design
- Clear, actionable feedback for designers, editors, and creators
- Organization, prioritization, and reliable on-time delivery
- Proactive communication and cross-functional collaboration in a remote environment
- Understanding of trust-building and credibility in supplement advertising
Technical Requirements
- Own PC or laptop
- Reliable internet connection (wired connection recommended)
- Noise-cancelling headset and a quiet, professional workspace
- Ability to review and annotate static and video creative files
- Familiarity with Meta creative specs and best practices for ad formats
Position Description
- Working Hours: 8 hours, from 4 PM till 12 AM Beirut Time
- Working Days: 5 days a week
- Days Off: Saturday and Sunday
- Work Location: Fully-remote, you can work from anywhere
- PTO (Paid Time Off): You may request time off anytime with advanced notice
- Salary Range: 2,500$ + Commissions