Company Overview
Part 1 - Company Description
It is a social-first digital agency that helps brands grow through strategy, creative content, community management, influencer collaborations, and paid social advertising. The company focuses 100% on social, blending data and creativity to deliver measurable results across platforms like Meta, TikTok, LinkedIn, YouTube, Pinterest, Snapchat, and more.
The culture is collaborative, curious, and performance-minded. You’ll work alongside strategists, creatives, media buyers, and community managers who care about craftsmanship and outcomes. The environment is remote-friendly, fast-paced, and supportive—built for learning, ownership, and doing work you can be proud of.
Mission
Part 2 - Mission
We’re hiring a paid social director to lead the paid media discipline across multiple brands and platforms. In this role, you’ll set the strategic vision, mentor a high-performing team, partner closely with creative and strategy, and own performance outcomes—from forecasting and planning to daily optimizations and insightful reporting.
You’ll have the space to innovate, test, and scale what works while shaping best practices and elevating how we build social-first performance engines for our clients. If you enjoy blending data with creativity, leading teams, presenting to clients, and moving quickly with intention—you’ll feel right at home.
Key Responsibilities
Your daily tasks will vary, giving you room to learn, grow, and strengthen your skills while supporting the team with excellence. You’ll lead strategy, execution, and leadership for high-visibility paid social programs across a range of industries.
- Lead the paid social function and set cross-channel strategy aligned to client goals (awareness, acquisition, retention, and revenue).
- Own annual, quarterly, and monthly media planning, forecasting, and budget allocation across Meta, TikTok, LinkedIn, X, Pinterest, Snapchat, and YouTube.
- Oversee end-to-end campaign builds, audience architecture, pixel/CAPI setup, naming conventions, and QA before launch.
- Establish test-and-learn roadmaps (creative, audience, bidding, placements) and scale winning tactics efficiently.
- Monitor pacing and performance daily; manage toward target KPIs such as CPA, ROAS, CAC, CTR, and LTV-related signals.
- Partner with creative teams to brief and iterate social-first assets; translate insights into actionable creative recommendations.
- Build clear reporting and dashboards; translate data into stories and present insights and next steps to stakeholders.
- Lead, mentor, and develop a team of paid social managers/buyers; set goals, review performance, and support career growth.
- Create POVs on platform updates, privacy changes, and algorithm shifts; proactively educate clients and internal teams.
- Implement rigorous measurement plans, UTM frameworks, conversion tracking, and attribution approaches (platform data, GA4, CAPI).
- Collaborate with strategy, influencer, community, and analytics teams to deliver integrated campaigns and cohesive customer journeys.
- Evaluate and implement workflow and optimization tools; leverage automation rules and standardized SOPs to drive efficiency.
- Manage platform and vendor relationships; secure betas, troubleshoot escalations, and advocate for client needs.
- Contribute to new business by shaping media plans, forecasts, case studies, and presenting in pitches.
- Ensure brand safety, compliance with platform policies, and consistent QA across all accounts.
- Recommend landing page and funnel optimizations in partnership with CRO and web teams; validate impact with testing.
- Standardize documentation, playbooks, and training to ensure quality and scalability across the portfolio.
Qualifications
- Years of Experience: 8+ years in paid social advertising, including 3+ years leading teams in an agency environment
- CRM Tool: Not required
- Softwares: Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Pinterest Ads, Snapchat Ads, YouTube/Google Ads, Google Analytics 4, Google Tag Manager, Looker Studio (or similar BI), Excel/Google Sheets, presentation tools (Google Slides/PowerPoint)
- Industry Knowledge Required: Paid social strategy and execution within a digital agency; familiarity with eCommerce and lead generation (B2C/B2B), attribution/measurement, privacy changes (iOS14+, conversions API)
- Specific Gender: No preference
Skills & Competencies
- Exceptional client-facing communication, storytelling, and presentation skills
- Strategic planning, forecasting, and budget management
- Analytical mindset with strong problem-solving and testing discipline
- Leadership and team development; ability to coach, delegate, and inspire
- Cross-functional collaboration with creative, strategy, and analytics partners
- High attention to detail, organization, and process orientation
- Adaptability to platform changes and fast-moving priorities
- Strong copy/creative intuition for social-first content and ad messaging
Technical Requirements
- Own PC or laptop
- Reliable internet connection (wired connection recommended)
- Noise-cancelling headset and a quiet, professional workspace
- Ability to work within platform ad managers and analytics tools listed above
- Comfortable configuring pixels, conversions API, and UTM tracking
- Backup power and/or internet solution for uninterrupted client support
Position Description
- Working Hours: 9 hours, from 4 PM till 1 AM Beirut Time
- Working Days: 5 days a week
- Days Off: Saturday and Sunday
- Work Location: Fully-remote, you can work from anywhere
- PTO (Paid Time Off): You may request time off anytime with advanced notice
- Salary Range: