Google Ads Specialist
- Working Hours: 4 hours, from 4:00 PM till 8:00 PM Beirut Time (GMT+3)
- Working Days: 5 days a week
- Days Off: Saturday and Sunday
- Work Location: Fully-remote, you can work from anywhere
- Salary Range: 1,000 USD per month
Company Overview
It is a performance-driven digital advertising partner that helps growth-minded businesses attract qualified customers through paid media. The team blends strategy, creative, and data to build and scale campaigns that convert, with a strong focus on measurable outcomes, transparent reporting, and continuous testing and improvement.
The company operates with a culture of ownership, curiosity, and collaboration. You’ll join a supportive, fast-moving environment where good ideas are welcomed, results matter, and everyone is encouraged to take initiative and grow.
Mission
We’re looking for a Google Ads Specialist who loves turning data into action. In this role, you’ll manage and optimize Google Ads accounts end-to-end: from keyword research, campaign buildouts, and ad copywriting to bid/budget management, conversion tracking, and performance reporting. You’ll collaborate with the team to test new ideas, scale what works, and clearly communicate results and insights.
If you enjoy a mix of hands-on execution, thoughtful analysis, and continual experimentation—while working with people who value clear communication and accountability—you’ll feel right at home.
Key Responsibilities
Your daily tasks will vary, giving you room to learn, grow, and strengthen your skills while supporting the team with excellence.
- Plan, build, and launch Google Ads campaigns (Search, and where relevant Display/YouTube/Performance Max) aligned to business goals.
- Conduct keyword research, structure campaigns and ad groups, and implement match types and negative keywords to improve relevance.
- Write and iterate on high-performing ad copy and assets; implement and optimize ad extensions.
- Set up, manage, and optimize bidding strategies (manual and automated) and pacing to hit KPIs within budget.
- Configure and validate conversion tracking using Google Analytics and Google Tag Manager; troubleshoot discrepancies and tagging issues.
- Perform ongoing search term, audience, and placement analyses to expand winners and reduce waste.
- Monitor Quality Score drivers and implement improvements to raise relevance and lower CPA/CPC.
- Coordinate landing page testing ideas (A/B tests) with the team to improve conversion rates.
- Build regular performance reports and dashboards; translate data into clear, actionable insights and next steps.
- Run structured experiments (ad copy, bids, audiences, assets) with clear hypotheses and success metrics.
- Ensure compliance with Google Ads policies and maintain clean account structure and documentation.
- Communicate progress, risks, and opportunities proactively to stakeholders.
Qualifications
- Years of Experience: 2+ years managing Google Ads campaigns
- CRM Tool: Not required
- Softwares: Google Ads, Google Analytics, Google Tag Manager, reporting tools (e.g., Looker Studio), Google Sheets/Excel
- Industry Knowledge Required: PPC/digital advertising, Google Ads ecosystem, conversion tracking and web analytics
- Specific Gender: No preference
Skills & Competencies
- Strong analytical mindset with the ability to interpret data and make informed decisions
- Excellent written and verbal communication; clear reporting and stakeholder updates
- Attention to detail and process discipline; documentation and QA skills
- Problem-solving and troubleshooting, especially with tracking and attribution
- Time management and ability to prioritize across multiple accounts
- Curiosity and a testing mentality; comfort with rapid iteration and optimization
- Collaboration and ownership; proactive in identifying risks and opportunities
Technical Requirements
- Own PC or laptop
- Reliable internet connection (wired connection recommended)
- Noise-cancelling headset and a quiet, professional workspace
- Ability to work within Google Ads, Google Analytics, and Google Tag Manager
- Ability to join video meetings via Zoom/Google Meet and share screens for reviews
Position Description
- Working Hours: 4 hours, from 4:00 PM till 8:00 PM Beirut Time (GMT+3)
- Working Days: 5 days a week
- Days Off: Saturday and Sunday
- Work Location: Fully-remote, you can work from anywhere
- PTO (Paid Time Off): You may request time off anytime with advanced notice
- Salary Range: 1,000 USD per month