Lead Generation & CRM Manager

Company Overview

It is a digital-first brand focused on men's health, performance, and longevity. The company creates and distributes high-impact content across modern channels to educate, engage, and grow a community around evidence-backed performance principles. The culture is fast-moving and maker-oriented: people here value ownership, creativity, and measurable results over bureaucracy

Mission

The Lead Generation & CRM Manager is responsible for converting audience interest into leads, booked calls, and paying clients. They manage inbound DMs, comment-trigger automations, email nurture campaigns, and the CRM (Kajabi). Their primary focus is optimizing and tracking conversions throughout the entire sales funnel. Success is measured by lead generation, booked calls, and revenue growth. They work closely with the Operations & Social Media Manager, who handles content publishing and platform growth.

Key Responsibilities

• Manage inbound DM conversations and comment-trigger flows (e.g., ManyChat) to convert engagement into qualified leads.
• Build, manage, and continuously optimize ManyChat automations and lead-capture sequences.
• Own the CRM (Kajabi) — manage contacts, tags, pipelines, and audience journeys.
• Build and manage email marketing campaigns and nurture sequences that move leads toward a booked call.
• Build and manage lead-generation funnels end-to-end, from lead magnet through booked call.
• Run analytics on funnel performance — open rates, reply rates, booking rates, show-up rates, and lead-to-client conversion — to identify where leads drop off.
• Run A/B tests on DM scripts, email copy, subject lines, and funnel steps to improve conversion.
• Use performance data to recommend changes to lead magnets, nurture cadence, or messaging.
• Use AI tools daily to accelerate copywriting, sequence design, and lead analysis.
• Coordinate with the Operations & Social Media Manager to align on which content and campaigns are driving leads.
• Implement processes, systems, and templates to scale lead nurture without sacrificing personalization.
• Propose and pitch strategic initiatives aimed at increasing leads, bookings, and revenue.
• Work independently with minimal day-to-day oversight, confidently pitching creative, analytical, or operational ideas.

Qualifications:

• 3–5 years of experience in CRM/email marketing, lead generation, DM or community management, or digital marketing.
  
• Hands-on experience with CRM and email marketing platforms; Kajabi experience is a strong plus.
  
• Experience with ManyChat or a similar chat automation platform.
  
• Familiarity with task management tools such as Trello, ClickUp, Notion, or similar is preferred.
  
• Genuine interest in men's health, human performance, and building digital brands.
• Specific Gender: No Preference

Skills & Competencies

• Strong written communication — can write persuasive, on-brand DMs and nurture emails.

• Detail-oriented, especially with funnel logic and automation sequencing.

• Comfortable analyzing conversion data and translating insights into strategy.

• Clear understanding of lead-generation funnels and what turns a viewer into a client.

• Fluent in AI tools such as Claude and Gemini, used daily to accelerate workflows.

• Self-driven, hungry, and ambitious to grow into leadership.

• Able to manage multiple leads, campaigns, and deadlines at once.

• Confident and capable of working independently without needing heavy “managing.”

• Excited and passionate about men's health, physical performance, and longevity.

Technical Requirements

• ​Own PC or laptop
• ​Reliable internet connection (wired connection recommended)
• ​Noise-cancelling headset and a quiet, professional workspace
• ​Smartphone capable of recording video and accessing social apps
• ​Comfortable using AI tools, social scheduling software, and automation platforms

Position Description

• Working Hours: 11 AM - 3 PM Pacific Time (part-time)( 9PM till 1 AM Beirut Time)
• Working Days: 5 days a week
• Days Off: Saturday and Sunday
• Work Location: Fully-remote, you can work from anywhere
• PTO (Paid Time Off): You may request time off anytime with advanced notice
• Salary Range: 700$-950$ Part Time , 1500$-2000$ Full Time