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Lifecycle Marketing Strategist (Email & SMS)

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Lifecycle Marketing Strategist (Email & SMS)

Company Overview

This company is an AI-powered e-commerce marketing studio specializing in email and SMS marketing. It helps brands acquire new customers, increase repeat purchases, and grow revenue more profitably through strategic retention marketing. Its services include automated flow setup, branded email design, campaign creation, copywriting, and end-to-end management of email and SMS programs. The company works with both new and established e-commerce brands, offering tailored solutions designed to strengthen customer relationships and improve marketing performance. Overall, it positions itself as a growth partner focused on making email and SMS some of the most profitable channels for online businesses.

Mission

We're hiring the strategic brain behind our email and SMS retention programs. You'll own retention strategy across a portfolio of client accounts, translate business signals into clear journey architecture and tests, and set the quality bar on copy and creative. Day-to-day you'll produce monthly reporting and strategy briefs, define segmentation and flow logic, maintain a structured testing roadmap, and lead client-facing strategy calls. If you enjoy diagnosing performance problems, turning data into high-level strategy, and working in a fast-paced environment where your ideas move quickly into execution — you'll feel right at home.

Key Responsibilities

Your daily tasks will vary, giving you room to learn, grow, and strengthen your skills while supporting the team with excellence.

  • Own retention strategy across a portfolio of client accounts and be accountable for what's working, what isn't, and what happens next.
  • Produce monthly reporting and strategy briefs summarizing commitments, outcomes, and a clear path forward.
  • Define segmentation logic, journey architecture, and flow strategy, and brief the team who builds them.
  • Build and maintain a structured A/B and multivariate testing roadmap per account with clear hypotheses and learning goals.
  • Analyze performance in business terms — acquisition source, customer behavior, product dynamics, and revenue mix — not just channel metrics.
  • Diagnose underperforming accounts to determine whether issues are segmentation, offer, creative, or business related.
  • Lead client-facing strategy calls and own the strategic relationship with clarity and confidence.
  • Brief copy and creative direction and act as the quality bar for messaging and design.
  • Get into the data yourself within ESP platforms to validate hypotheses and guide optimizations.
  • Prioritize and sequence work across accounts to align with business goals and revenue impact.
  • Collaborate with builders, designers, and copywriters to ensure strategic intent translates into executable campaigns.
  • Document learnings, playbooks, and standard processes to scale best practices across the portfolio.

Qualifications

  • Years of Experience: 3+ years in email/SMS retention or lifecycle marketing for e-commerce brands
  • CRM Tool: ESP platforms (e.g., Klaviyo, Attentive, Iterable)
  • Softwares: Email/SMS platforms, analytics and reporting tools, and AI tools/systems provided by the company
  • Industry Knowledge Required: DTC e-commerce; experience with celebrity/influencer brands and subscription SaaS is a plus
  • Specific Gender: No preference

Skills & Competencies

  • Strong written and verbal communication; confident client-facing presence
  • High attention to detail and ownership of deliverables
  • Data literacy and ability to translate metrics into business strategy
  • Strong instincts for customer psychology and conversion-focused copy
  • Ability to diagnose problems across segmentation, offer, creative, and business dimensions
  • Experience defining journey architecture, segmentation logic, and testing frameworks
  • Comfortable briefing and critiquing copy and creative work
  • Project prioritization and time management across multiple accounts

Technical Requirements

  • Own PC or laptop
  • Reliable internet connection (wired connection recommended)
  • Noise-cancelling headset and a quiet, professional workspace
  • Availability with significant overlap during US EST working hours

Position Description

  • Working Hours: 4 hours, from 5 PM till 9 PM Beirut Time (10 AM till 2 PM EST) with future potential transition into full time.
  • Working Days: 5 days a week
  • Days Off: Saturday and Sunday
  • Work Location: Fully-remote, you can work from anywhere
  • PTO (Paid Time Off): You may request time off anytime with advanced notice
  • Salary Range: $850 - $1050
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