Operations Manager & Copywriter
Company Overview
The company is a direct-response video marketing and lead-generation agency based in Idaho that helps established service businesses generate qualified local and national leads. The company focuses on direct-response video advertising, Meta ad campaigns, organic content, customer research and messaging, copywriting, funnels and lead forms, GoHighLevel CRM systems, and email/SMS follow-up. Our current focus is helping regional service businesses generate qualified local leads, alongside a national offer focused primarily on helping plastic surgeons generate patient opportunities. As a small, fast-moving team, the culture values speed, ownership, clear communication, and continuous improvement — and you'll find plenty of training, feedback, and opportunity to grow.
Mission
We are looking for a hands-on Direct-Response Copywriter & Delivery Manager who will take client information, strategy, and founder ideas and turn them into clear marketing, creative briefs, and approved, live campaigns. Day-to-day, you will personally execute direct-response copywriting, manage project delivery across an assigned portfolio of clients, coordinate creative production (filming prep and editing rounds), and handle routine Meta Ads Manager campaign setup and launch.
Your core objective is to allow the founder to focus on sales, high-level strategy, filming, and major client decisions, while you independently own copy fulfillment, delivery coordination, and routine launches without the founder chasing tasks. You will start by working closely with the founder to learn our frameworks, messaging standards, and campaign launch checklists, and over time you will independently manage copy and operational rhythm for your client portfolio. If you enjoy working fast, taking project ownership, writing persuasive direct-response copy, and building repeatable, error-free delivery systems—you'll feel right at home. Please note that this is a hands-on execution and delivery ownership role, not a standard virtual assistant or high-level non-writing strategist position.
Key Responsibilities
Your daily tasks will vary, giving you room to learn, grow, and strengthen your skills while supporting the team with excellence.
- Research target audiences, review customer and sales conversations, and extract client offers, objections, and proof points.
- Translate client research into compelling direct-response campaign messaging that makes the target audience recognize immediate relevance.
- Personally write and revise all direct-response copy (writing is never delegated): video ad scripts, hooks, Meta ad primary text and headlines, landing page copy, VSL scripts, lead forms, confirmation pages, and follow-up email/SMS messaging.
- Support organic video copy and content messaging when within project scope.
- Turn approved strategy and client commitments into clear deliverables, deadlines, and task lists.
- Maintain complete visibility of what is in filming, editing, approval, or ready to launch; resolve blockers and follow up with contributors without founder oversight.
- Run weekly planning and project follow-up; send concise daily updates reporting priorities, completed work, and blockers.
- Prepare filming briefs, testimonial/interview questions, and required footage lists so shoots are clear before filming.
- Review video editor submissions against strategy, consolidate feedback, organize revision rounds, and enforce clear instructions.
- Review all copy and creative deliverables against strategy and standards before work reaches the founder or client.
- Build campaigns directly in Meta Ads Manager (upload copy and creative, set naming conventions, apply approved targeting and budgets, attach lead forms/landing pages).
- Run thorough prelaunch checklists testing all links, lead forms, and GHL lead flows prior to launch.
- Maintain and optimize project records and central tracking in Airtable.
- Document repeatable processes into practical SOPs, checklists, and templates to eliminate recurring mistakes and reduce founder involvement.
- Identify simple workflow or integration opportunities (Airtable automations, Zapier, GoHighLevel) to streamline lead capture, onboarding, and project status updates.
- Owns Independently (for assigned clients within agreed strategy, scope, and budget): Copy fulfillment, delivery coordination, routine Meta campaign setup and launch, gathering missing information, managing revision rounds, preparing production handoffs, and chasing approvals.
- Can Decide Without Approval: Routine copy revisions, organizing production tasks, requesting assets, managing agreed timelines, and implementing campaigns according to an approved plan.
- Requires Founder Approval: Changes to offers, pricing, guarantees, scope, overall strategy, or ad budgets. Flag unverified claims or unfamiliar technical issues rather than assuming.
- Retained by Founder: Overall offer strategy, sales, filming, major client decisions, advertising budget decisions, and higher-level media-buying strategy.
- Initiative Expected: High initiative within clear boundaries: map out necessary steps from an objective, flag risks early, and escalate complex decisions with context and a recommended next step.
Client Research & Messaging
Direct-Response Copywriting (Personal Execution)
Project Delivery & Workflow Coordination
Filming & Editing Prep
First-Line Quality Control & Campaign Launch
Process Improvement & Systems
Ownership & Autonomy
Qualifications
- Experience: Hands-on experience as a direct-response copywriter or creative strategist (preferably within a small performance-marketing or lead-generation agency). Must have a portfolio of copy personally written.
- Meta Ads Manager Familiarity: Basic hands-on familiarity with Meta Ads Manager before joining—must understand how campaigns, ad sets, and ads are structured beyond simply boosting posts or watching tutorials. (Founder will train on exact internal setup, naming, and launch checklists).
- Industry Experience: Direct-response exposure in lead generation, appointment-based businesses, local services, or high-ticket offers is highly relevant.
- Software & Tools:
- Project & Asset Management: Airtable, Google Workspace (Docs, Sheets, Drive).
- Advertising & CRM: Meta Ads Manager, GoHighLevel (GHL / CC360) for simple updates and lead flow verification.
- AI & Workflows: Comfort using AI tools (e.g., ChatGPT) for research, drafting, and documentation while taking full personal ownership of accuracy, depth, and quality. Simple familiarity with Zapier or Typeform.
Skills & Competencies
- Proven Direct-Response Writing: Exceptional written English with a strong grasp of direct-response principles, angles, hooks, and call-to-action structures.
- Reliable Project Ownership: Proven ability to manage deadlines, coordinate contributors (editors, freelancers, client contacts), and maintain clear project visibility without dropping details.
- Attention to Detail: Rigorous prelaunch testing mindset for links, forms, targeting settings, and copy proofreading.
- Proactive & Outcome-Focused: Works out execution steps independently, identifies delivery bottlenecks, and brings solutions with recommended next steps.
- Feedback-Driven: Ability to discuss writing rationale, adapt copy based on performance or feedback, and refine frameworks iteratively.
Technical Requirements
- Equipment: Own PC or laptop
- Internet: Reliable internet connection (wired connection recommended)
- Audio: Noise-cancelling headset and a quiet, professional workspace
- Video: Professional video-call setup (camera + microphone) for regular meetings and Loom recordings
- Systems Familiarity: Familiarity with Airtable automations, Zapier or Make, GoHighLevel workflows, and Meta Ads Manager
- Productivity Tools: Access to and comfort using Google Workspace, Slack, Loom, and basic design tools like Canva
Position Description
- Working Hours: 8–9 hours, from 5 PM/6 PM till 1 AM/2 AM Beirut Note: The first month serves as a dedicated bonding period, requiring exact alignment with the client's US working hours. Long-term schedule flexibility is available following strong performance and established rapport.
- Working Days: 5 days a week
- Days Off: Saturday and Sunday
- Work Location: Fully-remote, you can work from anywhere
- Holiday Policy: Candidates are eligible to observe up to 14 Lebanese national holidays per year, distributed at their own discretion
- Salary : $1,500