Marketing Operations Lead

Remote - Schedule: 4PM - 12AM Beirut Time - Salary Range: $2500-$2700+Commissions

Company Overview

We are an online education and coaching business focused on professional haircutting, barbering, and grooming. The company delivers structured video courses, live workshops, and hands-on training programs designed to help barbers and stylists improve technical skill, build confidence behind the chair, and grow profitable businesses.

The brand is led by a globally recognized barber with 12+ years of international experience who built a top-tier barbershop in Toronto, trained across multiple countries (England, Greece, Romania, Japan, Korea), and later founded an online education platform with 1,000+ students worldwide. Our culture values execution, structure, performance, and continuous improvement across both content and student outcomes.

Mission

This is not a traditional marketing manager role — it is a full ownership position responsible for building, structuring, and scaling the entire marketing operation into a predictable growth and conversion engine.

You will move the team from reactive execution to proactive, systemized, data-driven growth, where content, distribution, and performance are fully aligned with business outcomes.

Key Responsibilities

1. Marketing Leadership & Execution

• Own the entire marketing function end-to-end
• Lead daily execution and coordination across the marketing team (editors, videographers, and contributors)
• Define priorities, manage timelines, and ensure consistent delivery at a high standard
• Eliminate execution gaps and ensure all planned output is delivered on time and at quality
• Act as the operational owner of the marketing system

2. Content Strategy, Planning & Distribution

• Transition the team from reactive content creation to proactive planning (minimum 1 week ahead)
• Build structured content calendars and production workflows
• Work closely with the founder on content direction, ideas, and strategic messaging
• Own full content distribution across all platforms: Instagram, TikTok, YouTube (long-form), YouTube Shorts, and educational/community platforms
• Ensure content is adapted per platform for maximum reach, engagement, and conversion

3. Growth, KPIs & Performance Optimization

Own and continuously optimize all core marketing KPIs across channels:

Growth Targets

• Instagram: 1M followers (target +5–15% monthly growth)
• TikTok: 100K+ followers (3–10% monthly growth cycles)
• YouTube: 100K+ subscribers (5–20% monthly growth depending on output)

Performance Metrics

• CTR / click-through: Instagram 1–5% profile CTR · YouTube 4–10% thumbnail CTR · TikTok 1–3% profile visit rate
• Retention: YouTube long-form 35–55% · Shorts/Reels 70%+ first 3-second hook retention
• Engagement: Instagram 3–8% · TikTok 5–15%
• Conversion: Content DM 1–5% · DM lead qualification 30–60% · Lead client 5–20%

You are expected to monitor performance daily/weekly, identify patterns and insights, adjust content strategy based on data (not opinion), and continuously improve creative output based on performance signals.

4. YouTube Growth & Monetization (Founder Channel)

Own YouTube as a primary growth and revenue engine, not just a content platform.

• Lead strategy for both long-form content and Shorts
• Use Shorts for discovery and long-form for authority and conversion
• Optimize titles, thumbnails, and hooks for performance and CTR growth
• Improve retention through scripting and editing structure
• Increase watch time and session duration through content chaining
• Turn YouTube into a lead generation system by driving traffic through descriptions, pinned comments, and in-video CTAs
• Build clear conversion paths from content DM call client
• Scale high-performing videos into evergreen funnels and lead assets
• Build toward 100K+ subscribers and establish YouTube as a consistent source of inbound leads and revenue

5. Creative Direction & Aesthetic Quality

• Maintain high visual and creative standards across all content
• Guide editors with clear direction based on performance and brand positioning
• Ensure content is both high-performing (conversion-driven) and visually strong (premium aesthetic feel)
• Bring strong creative judgment and taste aligned with modern high-performing content styles

6. Conversion-Focused Content Strategy

• Prioritize content that converts, not just content that entertains
• Balance viral hooks, trust-building messaging, and strong strategic CTAs
• Ensure every piece of content has a clear purpose: growth, authority, or revenue

7. Systems, Structure & Workflow Optimization

• Build a structured content production system that is planned in advance, clearly assigned, and consistently executed
• Reduce chaos, last-minute execution, and reactive decision-making
• Create clarity in roles, timelines, and deliverables across the team
• Ensure consistent output without operational breakdowns

8. Founder Collaboration

Work directly with the founder on content strategy, script direction, and creative decisions.

• Translate ideas into structured execution plans
• Ensure alignment between vision and execution at all times

Qualifications

Who You Are

• Experienced in high-performance marketing, creator-led brands, or high-ticket online businesses
• Strong understanding of performance marketing, content growth, and conversion systems
• Highly data-driven and comfortable making decisions based on analytics
• Strong systems thinker (you build structure, not just execute tasks)
• Highly organized, accountable, and proactive
• Strong creative judgment and visual taste
• Comfortable leading teams and driving execution

Core Skills

• Content strategy & distribution across multiple platforms
• Growth marketing and performance analysis
• Social media scaling (Instagram, TikTok, YouTube)
• Conversion optimization (content leads clients)
• Team coordination and operational management
• Creative direction and editorial feedback

Work Style & Tools

• Actively uses AI tools (e.g., ChatGPT, Descript) to accelerate execution, analyze performance, repurpose content, and improve output quality
• Operates with speed, ownership, and urgency
• Proactive decision-maker, not task-dependent

Technical Requirements

• Own PC or laptop (minimum i7 processor or equivalent, 16GB RAM)
• Reliable internet connection (minimum 50 Mbps download speed)
• Noise-cancelling headset and a quiet, professional workspace
• Access to required marketing, CRM, and project management tools

Position Overview

Employment Type: Full-time, fully remote (work from anywhere)

Working Hours: 8 hours/day, 4:00 PM – 12:00 AM Beirut time (core coverage overlaps 8:00 AM – 7:00 PM EST / Miami time)

Working Days: 5 days/week — Saturday and Sunday off (some weekend responsiveness may be required depending on content cycles)

PTO: May be requested anytime with advance notice

Compensation: $2,500–$2,700 USD/month base + commissions