Media Buyer
Remote - Schedule: 4PM-12 AM Beirut Time - Salary: TBC
Company Overview
It is a done-for-you performance marketing agency serving personal injury (PI) law firms. The team generates signed cases for client firms through Meta ads, custom landing pages, high-speed intake and case-quality frame-holding. Clients pay $4K–$15K per month, and the agency holds itself to signed-case guarantees rather than lead-count promises. Each client firm is served by a self-contained pod made up of an Account Manager, Media Buyer, Intake Rep, Video Editor and Client GHL & Funnel Ops. Each pod is capped at 25 clients.
Mission
The Media Buyer 's role is to serve as the core engine driving client results by running all Meta ad accounts across a dedicated client pod. You will deploy the shared creative vault, maintain strict ad spend compliance, keep cost-per-lead (CPL) and cost-per-qualified-lead (CPQL) within contract targets, and rapidly diagnose performance issues to guarantee signed case outcomes.
Key Responsibilities
Meta Ad Execution & Account Management
- Execute and manage all Meta ad campaigns across the pod's clients (up to 25 firms at capacity).
- Make all ad-set level bid and audience decisions.
- Ensure strict daily-budget compliance, keeping every client's daily spend at or above contract minimums (or documenting valid exceptions).
- Perform weekly KPI reporting by firm into ClickUp.
Creative Deployment & Rotation
- Deploy, rotate, and refresh ads using the shared 30-item base creative vault (30 unbranded base creatives per month).
- Coordinate state-adapted overlay swaps with the Video Editor to maintain legal compliance (e.g., state-specific legal statutes) without requesting custom shoots.
- Strict Non-Negotiable Rule: Refrain from commissioning or requesting per-client custom creative; all clients run off the shared vault.
Technical Tracking & SLA Adherence
- Monitor pixel and attribution health, ensuring the Meta: GoHighLevel (GHL) lead ratio remains $\ge0.7$ on all client accounts and diagnosing any ratio drift.
- Reactivate killed winning ad sets (any ad set that went inactive despite having the best CPL in the trailing 14 days) within a strict 48-hour SLA.
- Complete creative-fatigue diagnostics within 3 days of any CPL alert exceeding 30% over the mean.
Qualifications
Skills and Competencies
- Performance Metric Mastery: In-depth understanding of CPL, CPQL, cost-per-signed case, and how they directly interconnect.
- Technical & Diagnostic Skills: Ability to troubleshoot attribution disparities, tracking drift, and pixel-wiring issues quickly.
- Systems Mindset: Process-oriented execution that relies on systematic deployment, testing, measurement, and vault rotation rather than bespoke creative.
- Coachability & Speed: Fast worker who adapts quickly in a fast-paced environment and accepts direct feedback without ego.
- Cross-Functional Collaboration: Ability to work closely with Creative Strategists (for vault script alignment), Video Editors (for text overlay swaps), and Account Managers (for client context)
Position Description
- Working Hours: 4:00 pm to 12 am Lebanon time.
- Working Days: Monday to Friday.
- Days Off: Weekends (Saturday and Sunday).
- Work Location: Fully remote, you can work from anywhere.
- PTO (Paid Time Off): TBC
- Salary range: TBC