Media Buyer / Account Strategist

Company Overview

It is a performance marketing partner for e-commerce brands, helping founders and in-house teams grow profitably through paid social, conversion-focused creative, and data-driven strategy. The company specializes in scaling Shopify stores with a blend of sharp media buying, practical CRO, and clear, actionable insights that drive decisions—not just dashboards.

The culture is hands-on, collaborative, and ownership-driven. You'll join a senior, remote-first team that values clear communication, high standards, and thoughtful experimentation. If you enjoy solving real business problems and moving quickly with intention, this is a place to do your best work.

Mission

We're hiring a Media Buyer / Account Strategist to lead client strategy and own performance across a portfolio of e-commerce accounts. You'll be the main point of contact for your brands, developing action plans, steering campaigns on Meta, and coordinating an experienced Meta Ads VA to execute with precision and speed.

This is a hands-on role, not a strategy-only seat: you'll step in to execute media buying work yourself when the VA is overloaded or timing is tight (for example, multiple same-day launches). Until a dedicated Shopify specialist is in place on the account, you may also need to handle Shopify-side work directly rather than just advising on it.

Day to day, you'll review Meta and Shopify data, identify the real levers for growth, and translate insights into clear next steps—whether that's creative testing, budget shifts, offer tweaks, or CRO recommendations. You'll maintain high-quality control, communicate proactively, and make sure clients always know what's happening and why. If you enjoy client leadership, data-driven decision-making, and taking end-to-end ownership of results—you'll feel right at home.

Key Responsibilities

Your daily tasks will vary, giving you room to learn, grow, and strengthen your skills while supporting the team with excellence. You'll combine client leadership with sharp performance analysis and clear delegation to ensure accounts are set up to win.

• Serve as the primary point of contact for assigned e-commerce clients and lead regular strategy/performance calls.
• Provide clear performance updates and explain strategies, results, challenges, and next steps in plain language.
• Review Meta Ads and Shopify performance daily/weekly to spot opportunities, trends, and issues across the funnel.
• Develop advertising strategies and translate them into concrete action plans with timelines and owners.
• Direct an assigned Meta Ads VA on campaign launches, optimizations, budget changes, and creative testing priorities.
• Execute media buying tasks directly — campaign builds, launches, and optimizations — when the Meta VA is overloaded or timing requires it (e.g., multiple same-day launches).
• Assign clear tasks to the Meta VA, coordinate workload, and confirm deadlines and deliverables.
• Review and QA the Meta VA's work to ensure campaigns are accurate, on-brand, and launched on time.
• Oversee campaign structure, targeting, budgets, and naming conventions; validate tracking and key settings before launch.
• Identify when performance issues are tied to product pages, offers, pricing, customer journey, or other website elements.
• Handle Shopify-side execution (product pages, offers, store settings) directly if a dedicated Shopify specialist is not yet in place on the account.
• Request new creatives, offers, landing page improvements, or website changes from clients when needed.
• Build and maintain organized client notes, reports, task lists, and action plans that keep everyone aligned.
• Run systematic creative testing: define hypotheses, prioritize variations, evaluate results, and roll out winners.
• Analyze attribution and key metrics (e.g., CVR, CPA, MER/ROAS, AOV, LTV) to inform scaling and optimization.
• Prepare weekly/monthly summaries and recommendations for clients and the internal team.
• Proactively flag risks, diagnose root causes, and communicate recommended solutions before issues escalate.

Qualifications

• Years of Experience: At least 2–3 years managing Meta Ads for e-commerce brands (agency experience preferred)
• CRM Tool: Not required
• Softwares: Meta Ads Manager (hands-on execution, not just oversight); Shopify — comfortable working hands-on in the store, not only reviewing analytics
• Industry Knowledge Required: E-commerce/DTC, paid social advertising, Shopify fundamentals, and basic CRO
• Specific Gender: No preference

Skills & Competencies

• Exceptional client communication and the ability to explain complex performance simply
• Strategic thinking with strong analytical skills and sound business judgment
• High attention to detail and rigorous quality control before and after launch
• Ownership mindset: proactive, organized, and accountable
• Ability to prioritize, manage multiple accounts, and meet deadlines
• Delegation and leadership skills to guide and review a Meta Ads VA's work
• Comfortable rolling up your sleeves to execute campaigns directly — not only directing others — when speed or workload requires it
• Comfortable working hands-on inside Shopify, not just interpreting analytics, when needed
• Problem-solving orientation with a bias for clear, actionable next steps

Technical Requirements

• Own PC or laptop
• Reliable internet connection (wired connection recommended)
• Noise-cancelling headset and a quiet, professional workspace
• Hands-on proficiency with Meta Ads Manager (building and executing campaigns) and Shopify (store-side work, not just analytics)
• Ability to share screens and present performance on client calls

Position Description

• Working Hours: 8 hours, from 7:00 PM till 3:00 AM Beirut Time
• Working Days: 5 days a week
• Days Off: Saturday and Sunday
• Work Location: Fully-remote, you can work from anywhere
• PTO: Flexible PTO with a standard 1-week advance notice for planned time off. Sick days and reasonable appointments are handled flexibly.
• Lebanese national holidays policy.
• Salary Range: 1,500 - 2,000$. PLUS real commission/incentive potential on top of base for upsells and client rebuilds/rebills - genuine additional earning potential, not just base pay.