Media Buyer, Direct Response & Meta Ad
Working Hours: Full-time - 4 PM–12 AM Lebanon time / fully remote
Salary: Base + profit sharing (discussed during interview)
Company Overview
Our company is a profitable performance marketing business operating a portfolio of digital consumer brands. We run high-converting information products and generate leads at scale through Meta advertising, supported by an established technology, tracking, and operational infrastructure.
Mission
We're hiring a Media Buyer, Direct Response & Meta Ads to expand the creative territory we can profitably operate in. This isn't a role for someone who simply wants to run an existing playbook faster. We're looking for someone who can form their own thesis about an audience, develop new angles, test strategies the team hasn't explored, and take ownership of the outcome.
You'll be given the budget and the goal, but how you get there is yours. You should enjoy testing, analyzing data, developing creative hypotheses, and making decisions independently.
Key Responsibilities
Your daily work will focus on owning Meta campaigns from strategy through execution, optimization, and reporting.
Campaign Management:
- Plan, deploy, manage, and optimize Meta advertising campaigns.
- Develop your own testing protocols and determine which campaigns, angles, and strategies should be scaled or discontinued.
- Analyze campaign performance and make data-driven decisions on what to test next.
- Take full ownership of campaign outcomes, including both successful and unsuccessful tests.
- Maintain clean tracking and ensure campaign data is reliable before scaling.
- Identify and resolve campaign issues proactively before they become blockers.
Creative Development:
- Develop, design, and edit your own advertising creatives based on campaign data and audience insights.
- Turn audience hypotheses into live advertisements without relying on a separate designer or creative team for execution.
- Test different hooks, angles, objections, proof points, and creative strategies.
- Use performance data to identify what resonates with the audience and develop new creative directions.
- Continuously expand the range of profitable creative concepts and approaches.
Analytics & Reporting:
- Monitor campaign metrics and identify trends, problems, and opportunities.
- Determine what the numbers mean and make clear recommendations for the next steps.
- Report on what was tested, what was learned, what will be tested next, and where performance is expected to go.
- Maintain a clear understanding of cost per acquisition, lead quality, and other relevant performance metrics.
- Ensure decisions are based on accurate and actionable data rather than dashboard reporting alone.
General Responsibilities:
- Work independently with a high level of ownership and accountability.
- Communicate blockers and requirements proactively.
- Adapt quickly to changing platform conditions, campaign performance, and creative results.
- Protect confidential information related to offers, advertising strategies, performance data, and business operations.
- Collaborate with the wider team while maintaining ownership of your campaigns and results.
Qualifications
- Years of Experience: No specific number required; demonstrated ownership and results matter more than tenure.
- Meta Ads Experience: Strong hands-on direct response experience with Meta advertising is required.
- Performance Marketing: Proven experience running campaigns where you were directly accountable for performance.
- Creative Skills: Must be comfortable designing and editing your own advertising creatives.
- Industry Knowledge Required: Direct response marketing, performance marketing, paid social, Meta advertising, creative testing, and lead generation.
- English: Fluent English, C2 minimum.
- Working Hours: Must be able to overlap with ET working hours, including occasional early/late hours and weekends when required.
- Confidentiality: Strong discretion and professionalism when handling sensitive business information.
Skills & Competencies
- Strong analytical and data-driven decision-making skills
- Ability to develop and defend a clear testing hypothesis
- Strong direct response marketing mindset
- Hands-on creative development, design, and editing skills
- Excellent understanding of Meta advertising and paid acquisition
- Ability to work independently with minimal supervision
- Strong problem-solving and decision-making abilities
- Proactive communication and ownership
- Comfortable working in a fast-paced, highly iterative environment
- Strong attention to detail and data accuracy
- Ability to learn quickly and determine which existing knowledge transfers to new markets, audiences, and offers
Technical Requirements
- Own PC or laptop capable of running advertising, design, and editing tools
- Reliable high-speed internet connection
- Professional and quiet workspace
- Ability to work consistently during required ET overlap hours
- Ability to create, design, and edit advertising creatives independently
- Familiarity with Meta Ads Manager and performance tracking tools
Position Description
- Working Hours: Full-time - 4 PM–12 AM Lebanon time
- Working Days: Full-time; occasional weekends may be required
- Work Location: Fully-remote, you can work from anywhere
- Work Style: Async-first with minimal meetings
- Contract: Ongoing full-time contract
- Compensation: Base salary + profit sharing, directly tied to the value you produce
- Growth Expectations: Within the first 30 days, you'll be expected to understand the accounts, tracking, internal best practices, and begin hitting entry-level acquisition and lead-quality targets. By 60 days, you should be self-managing and maintaining targets at higher volume. By 90 days, campaigns should be scaling while metrics improve. Over 12 months, the goal is to meaningfully expand the creative territory the business can profitably operate in.