Meta Media Buyer
Company Overview
It is a performance-driven digital marketing agency with three key divisions: creative production, e-commerce scaling, and lead generation. The team builds high-converting funnels, implements advanced tracking, and uses automation to scale advertising investments for clients globally. The culture is fast-paced and collaborative, with an emphasis on ownership, clear communication, and delivering measurable results within an international, English-speaking team.
Mission
We're looking for an experienced and high-performing Meta Media Buyer to own and scale client ad accounts, manage tracking and datasets, and set up effective lead-gen and e-commerce campaigns with full operational autonomy and minimal oversight. Day-to-day you'll implement Pixel/Dataset tracking, audit and restructure campaigns, launch lead-gen flows with PVAssist for WhatsApp automation, and monitor performance while directly collaborating with cross-functional teams (CRM, email marketing, accounting) and reporting to the CEO. If you enjoy working in a hands-on, results-oriented environment where you can take ownership of growth, lead the media buying function, and push accounts from local to scale — you'll feel right at home.
Key Responsibilities
Your daily tasks will vary, giving you room to learn, grow, and strengthen your skills while supporting the team with excellence.
- Manage end-to-end Meta media buying across client accounts, including campaign setup, optimization, and budget allocation
- Implement and maintain Pixel/Dataset tracking and ensure accurate conversion event setup
- Conduct campaign structure analysis and recommend optimizations for performance and scalability
- Perform comprehensive account audits and produce actionable audit reports
- Set up lead generation campaigns including ad creative/modules and integrate mail and PVAssist WhatsApp automation flows
- Configure and optimize e-commerce campaigns: product feeds, catalog setups, and conversion tracking to scale clients from $30K to $100K+ in monthly revenue
- Scale ad accounts managing monthly ad spends ranging from $10K to $30K+ on Meta platforms
- Create and manage custom audiences, lookalikes, and audience segmentation strategies
- Run A/B tests on creatives, copy, placements, and targeting to improve KPIs
- Define and adjust bidding strategies and ROAS/CPA targets to meet client goals
- Monitor performance daily and use reporting and monitoring tools to detect trends and issues
- Troubleshoot tracking discrepancies and coordinate fixes with developers or third-party tools
- Collaborate with international cross-functional teams to align creatives, landing pages, and automation with campaign goals
- Produce regular performance reports and present insights and next-step recommendations to stakeholders
- Take direct ownership of operational workflows and contribute to building and refining internal SOPs
Qualifications
- Years of Experience: Proven experience managing $10K–$30K+ monthly ad budgets in Meta Ads
- CRM Tool: Knowledge of CRM systems is a plus (good-to-have)
- Softwares: Meta Ads (Ads Manager - advanced proficiency), Pixel/Dataset, PVAssist (WhatsApp automation integration), email automation tools
- Industry Knowledge Required: Performance marketing, e-commerce scaling, lead generation
- Language Skills: Full professional fluency in English (entire team is 100% English-speaking)
Skills & Competencies
- Strong communication skills and ability to present performance insights clearly to C-level leadership
- Analytical mindset with attention to detail and a data-driven approach to optimization
- Proven ability to scale ad accounts and drive e-commerce revenue growth ($30K to $100K+)
- High level of autonomy, self-direction, and leadership ability to manage media buying operations with minimal supervision
- Familiarity with tracking implementation, troubleshooting, and data integrity checks
- Comfortable working autonomously, taking ownership, and collaborating in an international, fast-paced remote team
- Experience with A/B testing, audience strategy, and creative testing
- Problem-solving orientation and ability to prioritize under pressure
- Growth mindset and eagerness to take advantage of company-funded training and professional development
Technical Requirements
- Own PC or laptop
- Reliable internet connection (wired connection recommended)
- Noise-cancelling headset and a quiet, professional workspace
- Advanced proficiency in Meta Ads Manager and Pixel/Dataset implementation
- Ability to use and integrate PVAssist for WhatsApp automation and general email platforms
Position Description
- Working Hours: 9:30 AM – 6:00 PM Italian Time (10:30 AM – 7:00 PM Beirut Time) with core availability required for team collaboration
- Working Days: 5 days a week
- Days Off: Saturday and Sunday
- Work Location: Fully-remote, you can work from anywhere
- PTO (Paid Time Off): Approved time off on Lebanese national holidays
- Salary Range: $2,000 – $2,500 USD/month (based on experience)