Position: Meta Media Buyer
Working Hours: 8 hours, from 4 PM till 12 AM Beirut Time / Remote
Salary: $2,000–$3,000/month all-inclusive, depending on experience and expertise
Company Overview
It runs done‑for‑you and hybrid Meta lead‑generation services focused mainly on real estate wholesalers and home‑service businesses (roofers, landscapers, remodelers). The company sells high‑ticket packages where lead quality and client retention matter just as much as cost‑per‑lead, and the team values process, communication, and measurable results.
Mission
You will own the performance of a portfolio of approximately 10–15 Meta ad accounts, taking responsibility for the performance and success of those accounts. Your primary mission is to scale advertising profitably while consistently delivering strong, qualified results for clients. You will launch, monitor, analyze, and optimize campaigns while looking at the full marketing funnel — from ad performance and lead generation through contact rates, appointments, and deals. This is not a role for someone who simply follows SOPs. We are looking for an experienced Media Buyer who can bring their own expertise, strategies, creative ideas, and approaches to the team, identify problems proactively, and potentially teach the team new strategies. You will work closely with the CSM, who remains the primary client point of contact, while still communicating directly with clients when needed and treating your assigned accounts as your own.
Key Responsibilities
Qualifications
- 2–4+ years of hands-on Meta Ads experience, with preference for candidates with more extensive experience.
- Proven experience managing multiple client ad accounts simultaneously.
- Experience managing approximately 10–15 active accounts or a comparable workload.
- Strong experience with Meta Ads Manager.
- Strong understanding of Meta Ads optimization and profitable scaling.
- Experience managing meaningful advertising budgets.
- Experience managing approximately $3K–$5K+ monthly ad spend per account is highly preferred.
- Strong understanding of performance marketing KPIs.
- Proven ability to analyze the full lead-generation funnel.
- Strong copywriting and advertising-angle development skills.
- Strong understanding of empathetic, problem-focused direct-response marketing.
- GoHighLevel experience — must-have.
- Experience working with CRM systems and lead-routing processes.
- Ability to identify whether performance issues are marketing-related or sales/process-related.
- Strong communication and client-facing skills.
- Ability to work independently and take full ownership of assigned accounts.
- Experience in real estate wholesaling, real estate investing, real estate agent marketing, or home services is highly relevant.
- Experience working in a performance marketing agency is preferred.
- Specific Gender: No preference
Skills & Competencies
- Strategic Thinking: Ability to understand why performance is changing and determine the appropriate next action rather than simply reacting to KPIs.
- Data-Driven Decision Making: Comfortable analyzing performance data and using it to determine what to scale, pause, test, or change.
- Ownership: Treats assigned accounts as their own and takes responsibility for results.
- Communication: Able to explain campaign performance and recommendations clearly in plain English.
- Creative Thinking: Strong instincts for hooks, angles, messaging, copy, and creative testing.
- Copywriting: Able to create empathetic and compelling messaging around customer pain points and motivations.
- Problem Solving: Able to diagnose whether an issue is related to marketing, creative, targeting, offer, lead quality, CRM, follow-up, or sales.
- Process Discipline: Comfortable following SOPs while also improving processes when better approaches are identified.
- Proactivity: Raises risks early and comes prepared with solutions.
- Attention to Detail: Maintains accurate reporting, documentation, campaign structures, and account organization.
- Prioritization: Comfortable managing multiple accounts and prioritizing the highest-impact opportunities.
- Collaboration: Works effectively with CSMs, media buyers, and other team members.
- Leadership & Knowledge Sharing: Willing and able to contribute expertise and teach the team new strategies and approaches.
Technical Requirements
- Own PC or laptop suitable for professional media-buying work.
- Reliable high-speed internet connection; wired connection recommended.
- Noise-cancelling headset.
- Quiet, professional workspace.
- Access to and experience with multiple Meta Ads accounts.
- Meta Ads Manager — Must-have.
- GoHighLevel — Must-have.
- Facebook Lead Center.
- Google Sheets.
- Slack.
- ClickUp.
- Comfortable with CRM systems and lead-routing workflows.
- Zapier experience — preferred.
- Experience with HubSpot, Salesforce, Zoho, or other CRM platforms is a plus.
- Comfortable with screen sharing and recording for campaign documentation, internal reviews, and client updates.
Position Description
- Working Hours: 8 hours, from 4 PM till 12 AM Beirut Time
- Working Days: 5 days a week
- Days Off: Saturday and Sunday
- Work Location: Fully-remote, you can work from anywhere
- PTO (Paid Time Off): You may request time off anytime with advanced notice
- Salary Range: $2,000–$3,000/month all-inclusive, depending on experience and expertise