Sales Manager

Working Hours: 9 hours, from 7 PM till 4 AM Beirut Time / Remote

Salary Range: 3,000 - 3,500$ per month

Company Overview

The company provides residential and commercial roofing and exterior renovation services, including roof replacements, repairs, inspections, siding, windows, and other exterior improvement projects. The team is focused on delivering quality workmanship while providing homeowners with a professional, customer-focused experience.

We are looking for an experienced Sales Manager to lead and strengthen our revenue-conversion team. This is a hands-on leadership role responsible for improving sales performance, coaching the team, protecting margins, building a predictable pipeline, and creating a sales operation that can perform consistently without relying on the CEO for day-to-day management.

This is a fully remote leadership position, but it is not a passive or administrative management role. The ideal candidate is proactive, highly accountable, comfortable using technology to lead remotely, and capable of earning the respect of salespeople through strong leadership, coaching, consistency, and results.

Genuine, proven remote sales leadership experience is strongly required for this role. The ability to manage, coach, monitor, and hold salespeople accountable without relying on physical proximity is a core requirement.

Mission

We're hiring a Sales Manager to lead the revenue-conversion organization across Project Experts, Inside Sales, and showroom/retail staff.

You'll directly lead our field Project Experts, who meet homeowners in their homes and sell roofing, siding, windows, and other exterior renovation projects. You'll also oversee the Inside Sales function through its existing Inside Sales Manager, ensuring the department works cohesively with field sales and maintains strong qualification, appointment-setting, follow-up, nurture, and reactivation processes.

The Sales Manager is responsible for the overall performance and alignment of the Inside Sales function but is not expected to bypass or replace the existing Inside Sales Manager in day-to-day management of individual Inside Sales representatives.

You'll coach actual customer conversations, improve conversion, maintain pipeline and forecast accuracy, establish accountability, and develop the people and systems needed for predictable revenue growth.

This role is particularly suited to a leader who has already proven they can manage sales teams remotely. You'll need to know how to maintain visibility, coach effectively, hold people accountable, and identify problems without physically sitting beside the team every day.

Key Responsibilities

Your role will combine sales leadership, coaching, performance management, forecasting, recruiting and development, and cross-functional coordination.

Sales Leadership & Project Experts:

Directly lead and manage Project Experts responsible for in-home sales.
Coach Project Experts on discovery, customer education, needs assessment, value presentation, financing, objection handling, closing, and follow-up.
Review actual customer conversations, proposals, CRM activity, and sales results to identify coaching opportunities.
Use approved call recordings, transcripts, role-play, proposals, CRM activity, and field observations to provide practical, specific coaching.
Establish clear sales standards, expectations, KPIs, and accountability.
Monitor individual conversion rates, appointment quality, closing performance, follow-up, and gross-profit performance.
Help salespeople improve results without relying on unnecessary discounting or unsupported promises.
Conduct regular one-on-ones and individual coaching sessions.
Create and manage individual coaching or performance-improvement plans when necessary.
Address underperformance directly and professionally.
Participate in recruiting, onboarding, training, and development of sales team members and future sales leaders.

Inside Sales Leadership:

Oversee the Inside Sales department through its existing Inside Sales Manager.
Ensure Inside Sales and field sales operate as one cohesive revenue-conversion team.
Work with the Inside Sales Manager to improve response time, lead qualification, appointment setting, appointment confirmation, follow-up, nurture, and reactivation.
Review department-level performance and identify opportunities for improvement.
Ensure qualified opportunities are properly handed off to Project Experts.
Maintain accountability for lead ownership, follow-up standards, and pipeline quality without unnecessarily bypassing the existing Inside Sales management structure.
Help establish consistent communication and expectations between Inside Sales and field sales.
Support the Inside Sales Manager in identifying performance issues, process gaps, and opportunities for improvement.

Pipeline & Forecast Management:

Own overall sales pipeline accuracy and forecast discipline.
Ensure opportunities are correctly entered, staged, assigned, updated, and followed up within the CRM.
Maintain clear lead ownership and accountability.
Identify stalled, aging, and at-risk opportunities.
Develop reliable revenue forecasts based on qualified pipeline rather than optimistic assumptions.
Track conversion metrics and use performance data to identify problems and opportunities.
Ensure complete and accurate Sales-to-Production handoffs.

Showroom / Retail Team:

Oversee showroom and retail employees from a customer-engagement and messaging perspective.
Train staff on company messaging, customer experience expectations, and appropriate ways to engage showroom visitors.
Help showroom employees understand how to communicate the company's services and value proposition.
Ensure customers receive a consistent experience whether they interact online, by phone, in the showroom, or with a Project Expert.
Note that showroom/retail employees are currently not responsible for selling or booking appointments; the focus is on customer engagement, communication, and messaging.

Coaching & Accountability:

Establish daily sales accountability and consistent management rhythms.
Conduct regular one-on-ones with sales team members.
Lead sales meetings and performance reviews.
Create measurable individual development plans.
Use role-play to improve sales conversations and objection handling.
Review actual customer interactions instead of relying only on reported results.
Identify performance problems early and take action before they become larger issues.
Develop high performers while providing clear expectations and support to underperformers.
Build a culture of ownership, follow-through, and continuous improvement.
Participate in recruiting, onboarding, training, and development of future sales leaders.
Conduct difficult performance conversations directly and professionally when required.

Remote Leadership:

Lead the sales organization effectively without relying on constant in-person supervision.
Demonstrate proven experience managing salespeople or sales teams remotely.
Use CRM data, call recordings, video meetings, messaging platforms, dashboards, and other available technology to maintain visibility into team performance.
Maintain consistent communication and accountability across a remote team.
Proactively identify issues rather than waiting for the CEO to discover them.
Run effective virtual sales meetings, one-on-ones, coaching sessions, role-plays, and performance reviews.
Build credibility and trust with employees while maintaining clear authority and accountability.
Keep the team focused and productive even when working independently from a remote environment.
Use technology and structured processes to make remote management as effective as possible.
Demonstrate the ability to diagnose performance issues and coach improvement without requiring physical proximity to the salesperson.
Establish structured remote-management rhythms that provide visibility into activity, performance, pipeline, and follow-through.

Marketing & Cross-Functional Collaboration:

Work alongside the Marketing Manager to keep sales messaging and lead flow aligned.
Provide Marketing with feedback on lead quality, customer objections, messaging, and conversion trends.
Collaborate on improving the transition from marketing-generated demand to qualified sales opportunities.
Marketing remains responsible for demand generation; this role is a peer partner, not the Marketing Manager's boss.
Work with Production leadership when field observations or technical feedback are needed.
Ensure sales commitments and customer expectations are communicated accurately to Production.
Maintain strong Sales-to-Production handoffs.
Work collaboratively with Finance and other leadership functions within established financial and operational guardrails.

Revenue & Margin Improvement:

Improve revenue conversion through better processes, coaching, qualification, and sales execution.
Protect gross margins while improving close rates.
Identify opportunities to increase sales without creating unnecessary discounting.
Ensure salespeople sell based on customer value rather than unsupported promises or excessive price concessions.
Develop a repeatable sales process that produces predictable results.
Use performance data to identify opportunities to improve both revenue and gross-profit performance.

Qualifications

Years of Experience: Proven experience leading and improving sales teams, including experience with inside sales, field sales, high-ticket sales, or comparable sales environments.
Remote Leadership Experience: Demonstrated experience successfully managing salespeople or sales teams remotely is strongly required. Candidates should be able to demonstrate how they maintained visibility, coached performance, communicated expectations, and held salespeople accountable without relying on physical proximity.
Sales Management: Proven ability to improve conversion, coach salespeople, manage performance, and establish accountability.
Industry Experience: U.S. home-improvement, roofing, siding, windows, exterior renovation, construction, or comparable home-services experience is highly relevant.
High-Ticket Sales: Experience managing consultative or high-ticket sales processes is strongly preferred.
CRM: Strong understanding of CRM-based pipeline management, lead ownership, activity tracking, and forecasting.
Forecasting: Demonstrated ability to maintain accurate sales forecasts and distinguish qualified opportunities from weak or inflated pipeline.
Performance Management: Comfortable having difficult performance conversations and implementing performance-improvement plans.
Leadership: Proven ability to earn credibility, establish authority, and drive results without relying on physical proximity.
Technology: Highly comfortable using technology to manage, coach, communicate with, and monitor a remote sales organization.
Conversion Improvement: Ability to demonstrate measurable improvements in sales conversion, appointment quality, follow-up, or related revenue-performance metrics.
People Development: Experience recruiting, onboarding, training, coaching, and developing salespeople and future sales leaders is preferred.

Skills & Competencies

Proven sales leadership and team-management ability
Strong remote-management and communication skills
Excellent coaching and mentoring ability
Strong understanding of sales psychology and customer conversations
Data-driven approach to sales performance
Excellent pipeline and forecasting discipline
Ability to diagnose performance problems quickly
Strong accountability and follow-through
Comfortable conducting difficult performance conversations
Strong objection-handling and closing knowledge
Ability to coach high-ticket, consultative sales
Strong organizational and time-management skills
Proactive and self-directed working style
Excellent verbal and written communication
Ability to collaborate across Sales, Marketing, Production, and Finance
Ability to balance revenue growth with gross-profit protection
Strong judgment and problem-solving ability
Ability to lead effectively through technology and structured remote-management processes
Ability to command credibility and maintain accountability in a remote environment

What Success Looks Like

First 90 Days:

Establish a trustworthy sales pipeline and forecast.
Understand individual Project Expert performance and identify key gaps.
Establish consistent one-on-ones, sales meetings, coaching, and accountability.
Improve appointment quality and follow-up discipline.
Establish clear individual performance plans where needed.
Strengthen coordination between Inside Sales and Project Experts.
Improve showroom customer messaging and engagement.
Establish reliable Sales-to-Production handoff processes.
Assess the effectiveness of remote sales-management systems and establish reliable management rhythms.
Establish a measurable path toward a sustained qualified-opportunity close rate of 40% or better.
Reduce the CEO's involvement in routine sales-management decisions.
Identify key people-development, recruiting, onboarding, and training priorities.

Longer-Term:

Build a more predictable and measurable sales operation.
Develop stronger salespeople and future sales leaders.
Improve qualified-opportunity conversion.
Maintain reliable forecasting.
Protect gross margins.
Create consistent accountability across the revenue-conversion team.
Build systems that allow the sales organization to perform effectively without constant CEO intervention.
Establish a remote sales-management structure that provides strong visibility, coaching, accountability, and performance consistency.
Strengthen the connection between Inside Sales and field sales while maintaining clear management ownership.
Build repeatable processes for recruiting, onboarding, training, coaching, and developing sales talent.

Technical Requirements

Own PC or laptop suitable for professional remote work
Reliable high-speed internet connection
Wired internet connection recommended
Noise-cancelling headset
Quiet, professional workspace suitable for frequent video and phone meetings
Reliable phone or mobile service
Webcam for virtual meetings
Comfortable working with CRM, video conferencing, email, messaging, spreadsheets, dashboards, and sales-management tools
Ability to work effectively across multiple digital systems simultaneously
Ability to use technology effectively for remote coaching, monitoring, communication, and performance management

Position Description

Position: Sales Manager
Working Hours: 9 hours, from 7 PM till 4 AM Beirut Time
Working Days: 5 days a week
Days Off: Saturday and Sunday
Work Location: Fully remote — you can work from anywhere
PTO: Time off should be planned with appropriate preparation to ensure team coverage, accountability, and business continuity. Preparation and ensuring the team is properly covered are more important than a specific advance-notice period.
Holidays: Employees will follow the company's existing holiday notification and scheduling process. The company provides employees with a company email address and includes them in the established holiday notification system.
Incentives: Quarterly performance incentives are intended; the final written incentive plan will be established before an offer is accepted
Salary: 2,500 -3,000$ per month

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