Senior Email Marketing & Retention Specialist
Remote- Salary: $2500-3000$- Schedule: 10AM-6PM Beirut Time
Company Overview
It is a DTC marketing agency partnering with some of Europe’s leading lifestyle, fashion, apparel, and interior brands. The team supports around 40 e-commerce clients across Paid Search, Paid Social, Email & Retention, Influencer, and Consulting & Strategy. Selective about who it works with, the company holds itself to a high standard, combining sharp strategy with hands-on execution that drives measurable growth.
You’ll find a culture that values ownership, proactive thinking, and craftsmanship. Collaboration is close-knit, feedback is candid, and performance is data-led. If you enjoy working with ambitious brands and a team that obsesses over both creative quality and commercial impact, this is a place to thrive.
Mission
We are looking for a Senior Email Marketing & Retention Specialist who can own the lifecycle and retention channels for a portfolio of larger e-commerce brands (ranging from $300K to $10M+ in monthly revenue, primarily in medium-sized fashion and lifestyle brands). You will pair technical precision in Klaviyo with strategic thinking and a consultant's mindset—mapping customer journeys, identifying conversion opportunities, and turning data into measurable business value.
This role focuses strictly on subscriber lifecycle flows, retention campaigns, and customer data management (NO cold emailing). You will work independently, manage your own clients and deadlines, bring proactive ideas before the client asks, and act as an "A player" strategic partner.
Key Responsibilities
Your daily tasks will vary, giving you room to learn, grow, and strengthen your skills while supporting the team with excellence.
- Build & Run Klaviyo Setups (Technical Execution)
- Build and maintain standard and advanced lifecycle flows (welcome series, browse/cart abandonment, post-purchase, win-back, VIP, replenishment) without errors.
- Create advanced behavior-based segmentation using dynamic variables and show/hide logic for hyper-targeted messaging.
- Maintain deliverability and sender reputation through SPF, DKIM, and DMARC protocols, regular list hygiene, and strict GDPR compliance.
- Ensure clean, reliable data exchange and tracking between Klaviyo and Shopify (events, custom properties, and attribution).
- Perform basic HTML edits for email templates and lightweight graphic adjustments when needed to meet tight deadlines.
- Drive Strategy & Performance
- Map customer journeys, identify conversion gaps, and design flows that capture incremental revenue.
- Execute a proactive A/B testing cadence across subject lines, email design/content, flow logic, and send timing.
- Analyze key performance indicators (Open Rate, Click Rate, RPR, Unsubscribe/Spam rates) and translate metrics into concrete strategic recommendations.
- Keep the client's bottom line, revenue impact, and brand reputation at the center of every decision.
- Serve as a strategic partner to clients, turning complex data into clear business value and actionable roadmaps.
- Manage multiple client accounts, projects, and deadlines in a structured, self-driven manner.
- Bring proactive creative ideas to clients before they ask.
- Collaborate with internal/external design teams, interns, and juniors to brief, QA, and launch campaign assets.
Qualifications
- Years of Experience: 5+ years in email/lifecycle marketing for e-commerce, including consulting with larger brands
- Klaviyo & Shopify Mastery: Deep hands-on expertise in Klaviyo flow architecture, dynamic content, segment creation, and Shopify integration mapping.
- Copywriting: Proven track record writing conversion-driven email copy that aligns with brand tone and voice.
- Technical Skills: Basic HTML skills for email template tweaks; technical proficiency in setting up DNS records (SPF/DKIM/DMARC) for deliverability.
- Commercial Acumen: Strong business and commercial understanding, focusing on revenue impact, customer LTV, and margin optimization.
- Industry Scope: Strong background in fashion, apparel, lifestyle, and interior DTC e-commerce brands
Skills & Competencies
- Exceptional communication and client advisory skills; able to turn data into clear business recommendations
- Strong project management, ownership, and ability to juggle multiple brands and deadlines
- Advanced Klaviyo execution, including dynamic content, segmentation logic, and flow architecture
- Conversion-focused copywriting and basic HTML for email template edits
- Analytical mindset with a habit of structured testing and measurement
- Commercial acumen with focus on revenue, margin, and brand integrity
- Proactive problem-solving, creativity, and continuous learning; knowledge-sharing mindset
- Meticulous attention to detail and rigorous QA standards
Technical Requirements
- Own PC or laptop
- Reliable internet connection (wired connection recommended)
- Noise-cancelling headset and a quiet, professional workspace
- Ability to configure SPF/DKIM/DMARC via DNS providers
- Proficiency with Klaviyo-Shopify integrations and event/property mapping
Position Description
- Working Hours: 8 hours, from 10AM till 12 AM Beirut Time
- Working Days: 5 days a week
- Days Off: Saturday and Sunday
- Work Location: Fully-remote, you can work from anywhere
- PTO (Paid Time Off): Follows Danish standard norms (approx. 5 weeks of vacation per year plus Danish public holidays when the office is closed). For Lebanon-based hires: Flexible to follow local holidays or align with Danish holiday schedules (formal policy details to follow).
- Salary Range:$2500-$3000