Senior Level Media Buyer

Senior Level Media Buyer

Working Hours: 5:00 PM–2:00 AM Lebanon time

Working Days: Monday–Friday

Days Off: Saturday and Sunday

Work Location: Fully remote

Employment Type: Full-time, 40 hours/week

Salary: $2,500 – $3,000 USD/month

Company Overview

It is a Seattle-based growth marketing and video agency focused on helping local home service businesses get more booked jobs—not just more leads. By running high-performing paid campaigns on Meta and Google and pairing them with conversion-focused video, the team delivers measurable results that clients can see in their calendars and revenue. The company values clear communication, ownership, and disciplined execution, combining creative storytelling with data-backed strategy.

You’ll find a collaborative, fast-moving environment where testing and iteration are part of the culture. The team takes pride in transparent tracking and reporting, so clients always know where their bookings come from. If you thrive in a place where performance, craftsmanship, and accountability matter, you’ll fit right in.

Mission

We’re looking for a senior level Media Buyer to own paid acquisition across Meta and Google Ads for local home service clients. You’ll build, launch, and optimize campaigns end-to-end, drive traffic to high-converting landing pages, and prioritize booked appointments over raw lead volume. You’ll also lead structured creative testing, deliver a fresh creative pack weekly for each client, and provide daily reporting through Asana and Slack against a performance dashboard.

You’ll have autonomy, clear outcomes, and the chance to scale accounts aggressively while partnering with a video-forward team that makes ads work. If you enjoy fast-paced optimization, disciplined testing, and taking full ownership of results—while communicating clearly and hitting deadlines—you’ll feel right at home.

Key Responsibilities

Your daily tasks will vary, giving you room to learn, grow, and strengthen your skills while supporting the team with excellence.

• Build, launch, and manage high-performing Meta and Google Ads campaigns end to end
• Audit accounts quickly to identify what to cut, what to scale, and what to test next
• Conduct audience research and implement precise geo-targeting and segmentation for local markets
• Own budget pacing and bid strategies to hit booked-appointment targets
• Run structured creative testing to find winning concepts and scale what works
• Produce a fresh creative pack for each client weekly to prevent fatigue and fuel testing
• Drive traffic to landing pages over lead forms and optimize for booked appointments
• Implement and verify conversion tracking to ensure accurate, reliable performance data
• Review search terms, add negatives, refine match types, and improve relevance and Quality Score
• Optimize ad copy, headlines, creatives, extensions, and offers to improve CTR and CVR
• Collaborate with the video/creative team to brief new angles, hooks, and iterations
• Partner with the team on landing page feedback to improve conversion rates
• Monitor, analyze, and act on performance data daily; reallocate budgets to winners
• Provide daily reporting and updates in Asana and Slack, tied to a performance dashboard
• Maintain clean naming conventions, testing roadmaps, and clear documentation
• Confidently scale spend while protecting efficiency and lead quality

Qualifications

• Years of Experience: 5+ years of hands-on lead generation media buying across Meta and Google Ads
• CRM Tool: Not required
• Softwares: Meta Ads Manager, Google Ads, Google Analytics, Google Tag Manager, Looker Studio (or similar), Asana, Slack
• Industry Knowledge Required: Local/home services lead generation (e.g., plumbers, electricians, roofers, painters) and appointment-driven funnels
• Specific Gender: No preference

Skills & Competencies

• Exceptional command of campaign structure, targeting, bid strategies, and budget pacing
• Data-driven decision-making with strong analytical skills and attention to detail
• Systematic creative testing and concept iteration to uncover winners
• Strong understanding of conversion tracking and reading performance dashboards
• Clear communication, ownership mindset, reliability, and on-time delivery
• Ability to scale spend while maintaining lead quality and cost efficiency
• Collaboration with creative/video teams and comfort giving/receiving feedback
• Problem-solving, prioritization, and ability to work independently without hand holding

Technical Requirements

• Own PC or laptop
• Reliable internet connection (wired connection recommended)
• Noise-cancelling headset and a quiet, professional workspace
• Access to Meta Business Manager and Google Ads accounts
• Ability to set up/verify conversion tracking via Google Analytics/Tag Manager
• Familiarity with Asana and Slack for daily reporting and communication

Position Description

• Working Hours: 9 hours, from 5 PM till 2 AM Beirut Time
• Working Days: 5 days a week
• Days Off: Saturday and Sunday
• Work Location: Fully-remote, you can work from anywhere
• PTO (Paid Time Off): You may request time off anytime with advanced notice
• Salary Range: 

  $2,500 – $3,000 USD/month