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SENIOR MEDIA BUYER

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Senior Media Buyer

  • Working Hours: 9 hours, from 4 PM till 1 AM Beirut Time
  • Working Days: 5 days a week
  • Days Off: Saturday and Sunday
  • Work Location: Fully-remote, you can work from anywhere
  • Salary Range: 3,500 - 4,500$ per month

Company Overview 

The company is a performance marketing partner for real estate professionals, helping agents, teams, and investors acquire high-intent local leads and convert them into appointments and deals. It builds full-funnel systems using paid social (primarily Meta), high-converting funnels, robust tracking, and an ISA layer that live-transfers qualified prospects to clients in real time.

You’ll join a remote, fast-moving team that values data, direct-response fundamentals, and extreme ownership. The culture rewards A-players who move fast, think critically, and care deeply about outcomes. Expect clear goals, strong support, and plenty of room to experiment, learn, and grow.

Mission

We’re hiring a SENIOR MEDIA BUYER to fully own acquisition across multiple client accounts end-to-end—from ads to live transfer. You’ll manage significant Meta budgets, run rigorous testing frameworks, and make fast, data-driven calls to scale winners and kill losers. You’ll diagnose bottlenecks across Ads → Funnel → ISA → Live Transfer, iterate on angles and hooks, and optimize every step until targets are hit.

Day to day, you’ll launch and optimize campaigns, guide creative strategy, improve funnels, collaborate with ISAs and operations, and use AI to accelerate analysis and ideation. If you thrive in high accountability environments, love direct-response marketing, and get fired up by moving the needle for local lead gen in real estate—you’ll feel right at home.

Key Responsibilities

Your daily tasks will vary, giving you room to learn, grow, and strengthen your skills while supporting the team with excellence.

  • Manage media buying across up to 50 Meta ad accounts with full ownership of outcomes
  • Launch, monitor, and optimize Meta campaigns using cost caps, CAPI, and pixel-based tracking
  • Rapidly scale winning ad sets and creatives; kill underperformers fast based on data
  • Develop and test new angles, hooks, offers, and creatives to drive lower CPL/CPLT
  • Conduct bottleneck analysis across CPLT → CPL → ISA → Live Transfer and prioritize fixes
  • Assign and manage execution tasks to VAs, ensuring speed and accuracy
  • Optimize funnels (landing pages, forms, routing, and tracking) to improve conversion rates
  • Build and maintain robust attribution and reporting across CTR, CPC, CPM, CVR, CPL, and CPLT
  • QA tracking infrastructure in Events Manager, GTM, and funnel tools; ensure CAPI/pixel deduplication
  • Structure testing roadmaps (audiences, creatives, bids, placements) with clear hypotheses
  • Create strategic creative briefs and feedback loops for designers/UGC to improve performance
  • Collaborate with ISA and operations teams to improve lead quality, speed-to-lead, and live transfer volume
  • Enforce budget pacing, daily bid/scale decisions, and scenario planning for spend efficiency
  • Maintain compliance with Meta policies and housing/special ad category requirements
  • Document SOPs, naming conventions, and insights; communicate progress and action plans to stakeholders
  • Forecast and track key unit economics (CPL, lead-to-live-transfer rate, CPA) and adjust strategy accordingly

Qualifications

  • Years of Experience: 5+ years in paid social/media buying (Meta focus), including high-volume local lead gen
  • CRM Tool: Not required
  • Softwares: Meta Ads Manager, Meta Events Manager, Facebook Pixel & CAPI, Google Tag Manager, Google Analytics, funnel builders (e.g., ClickFunnels/Webflow/Unbounce), spreadsheet tools, AI tools for analysis and creative strategy
  • Industry Knowledge Required: Local lead generation; real estate lead generation strongly preferred
  • Specific Gender: No preference

Skills & Competencies

  • Exceptional analytical and decision-making skills with a bias for action
  • Deep understanding of direct-response marketing, offers, hooks, and angles
  • Mastery of testing frameworks and rapid iteration across ads and funnels
  • Strong communication, documentation, and cross-functional collaboration
  • Ownership mindset with high accountability for performance
  • Ability to manage 30–50+ accounts and large budgets efficiently
  • Comfortable guiding creatives and providing clear, actionable feedback
  • Process-driven with strong attention to detail and organization

Technical Requirements

  • Own PC or laptop
  • Reliable internet connection (wired connection recommended) with backup option
  • Noise-cancelling headset and a quiet, professional workspace
  • Access and proficiency with Meta Business Manager, Events Manager, and attribution/tracking stack
  • Ability to work the required US-aligned schedule

Position Description

  • Working Hours: 9 hours, from 4 PM till 1 AM Beirut Time
  • Working Days: 5 days a week
  • Days Off: Saturday and Sunday
  • Work Location: Fully-remote, you can work from anywhere
  • PTO (Paid Time Off): You may request time off anytime with advanced notice
  • Salary Range: 3,500 - 4,500$ per month 
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