Senior Media Buyer & Fulfillment Manager
Company Overview
It is a results-driven performance marketing team that helps businesses scale using paid social, data, and creative testing. The company operates as a remote-first agency focused on lead generation, home services booking funnels, and performance optimization across Meta platforms, combining hands-on media buying with creative R&D and measurement best practices. The culture is collaborative, fast-moving, and experimental — with an emphasis on accountability, continuous improvement, and autonomous leadership.
Mission
We're looking for a senior, "A-player" Meta Media Buyer & Fulfillment Manager to own day-to-day Meta ad account performance across 60–70 active client accounts, install advanced tracking, and drive appointment bookings and ROI. You'll manage campaigns, introduce new angles, scripts, creatives, funnels (landing pages, Typeforms, lead forms), oversee and mentor junior media buyers, and leverage AI tools to support efficiency and workflow coverage. If you are a C-level caliber marketer who thrives in a fast-paced environment, understands full-funnel economics, and can lead independently without extensive SOPs — you'll feel right at home.
Key Responsibilities
Your daily tasks will vary, giving you room to learn, grow, and strengthen your skills while supporting the team with excellence.
- Manage day-to-day Meta ad accounts across 60–70 active client accounts with an estimated $100k+/month total ad spend, including campaign setup, optimization, budget pacing, and scaling.
- Install and maintain advanced performance tracking (pixels, events, Conversions API) and troubleshoot tracking issues.
- Lead funnel optimization and conversion strategy across landing pages, lead forms, and Typeforms to drive actual bookings (not just leads).
- Implement performance improvement tools and measurement best practices across accounts.
- Design and test new angles, winning scripts, creatives, funnels, and campaign setups as part of ongoing R&D.
- Write and edit ad copy and creative briefs; collaborate on creative scripting and production.
- Build and maintain Google Sheets dashboards, use formulas to analyze performance, and share actionable reports.
- Leverage AI tools (e.g., Claude, custom dashboards, automation) to augment workflow, generate creative variations, and optimize campaign efficiency.
- Analyze competitors and market trends to inform creative and targeting strategies, specifically within home services and remodeling industries.
- Mentor, oversee, and align strategy with existing junior media buyers to scale the department.
- Run A/B tests, interpret results, and iterate on top-performing ads and funnels.
- Monitor lead quality and booking economics, optimizing for downstream conversion rates and client ROI.
- Create and document SOPs for campaign setup, tracking, reporting, and AI-assisted workflows as needed.
- Maintain clear reporting on results, budgets, and next-step recommendations for stakeholders.
Qualifications
- Years of Experience: Senior-level experience (3+ years as a high-performing Media Buyer / Fulfillment Manager managing large-scale ad spends)
- CRM Tool: CRM integration experience is a plus (good-to-have)
- Softwares: Meta Ads Manager/Facebook Business Manager, Google Sheets, Claude (or similar AI tools), analytics platforms, Typeforms, and landing page builders
- Industry Knowledge Required: Paid social (Meta ads), lead generation, home services & remodeling industry experience (kitchen & bathroom remodeling, roofing, HVAC, tree services, etc.) strongly preferred
Skills & Competencies
- Strong communication skills and ability to clearly document processes
- Senior leadership capabilities to operate independently and make high-level strategic decisions without extensive SOPs
- Deep understanding of booking funnels, lead quality economics, and full-funnel conversion strategy
- Attention to detail and accuracy in tracking and reporting
- Analytical mindset with proficiency in Google Sheets and performance dashboards
- Copywriting skills for ad copy and creative scripting
- Experience using AI tools & automation to augment workflow and creative ideation
- Collaborative team player who can lead, mentor junior media buyers, and work autonomously
- Problem-solving orientation and comfort with high account volumes and fast-paced scaling
Technical Requirements
- Own PC or laptop
- Reliable internet connection (wired connection recommended)
- Noise-cancelling headset and a quiet, professional workspace
- Advanced access and expertise in Meta Ads Manager / Facebook Business Manager
- Google Workspace (Sheets) access and comfort using formulas and custom dashboards
- Ability to install and test tracking pixels, events, Conversions API, and third-party funnel integrations (Typeforms, CRM tools)
Position Description
- Working Hours: Flexible schedule (European time zone preferred, but flexible for exceptional candidates). Weekend coverage can be arranged separately if needed.
- Working Days: 5 days a week (Monday through Friday)
- Days Off: Saturday and Sunday
- Work Location: Fully-remote, you can work from anywhere
- PTO (Paid Time Off): Approved time off on Lebanese national holidays (with client approval)
- Salary Range: $2,000 – $3,000