Shopify Developer (DTC E-commerce – Fragrance Brand)

Company Overview

It is a fast-growing direct-to-consumer designer-inspired fragrance e-commerce brand. The company launched in the Netherlands and is rapidly expanding across Europe — including Germany, France, Belgium, Austria, and the Nordics — with upcoming expansion into the United Kingdom and the United States over the next 9–12 months. The business operates a performance-driven e-commerce model focused on conversion optimization, localization at scale, and high-speed experimentation across multiple markets. The culture is execution-oriented, data-driven, and deeply focused on growth, speed, and ownership of outcomes.

Mission

We're looking for a highly skilled Shopify Developer to own and scale the technical foundation of our e-commerce ecosystem. This includes country store launches, landing page development, conversion rate optimization, site performance, tracking infrastructure, and ongoing platform stability.

This is a long-term, full-time role for someone who thrives in fast-moving DTC environments and is comfortable working across multiple international storefronts simultaneously. The ideal candidate is not just a developer but a conversion-focused builder who understands how technical decisions directly impact revenue and user experience.

Key Responsibilities

Your daily tasks will vary, giving you ownership over both strategic and execution-level technical work.

Country Store Launches (Core Responsibility)

• Build and launch new Shopify stores using a master template across multiple markets (DE, FR, BE, AT, Nordics, UK, US)
• Configure country-specific payment methods (Klarna, SOFORT, iDEAL, Bancontact, etc.)
• Set up VAT logic, tax rules, shipping zones, and carrier integrations per market
• Implement country-specific legal requirements (e.g., Impressum for Germany)
• Manage localization setup including currency, language switchers, and hreflang implementation
• Ensure synchronized product catalog across all stores

Landing Pages & Campaign Execution

• Build high-converting landing pages for top-selling fragrances
• Develop campaign-specific pages for Meta, TikTok, and Google Ads traffic Use tools such as Lovable and Claude for rapid page generation and implementation
• Integrate tracking pixels (Meta, TikTok, Google) correctly across all pages
• Build and maintain reusable landing page templates

Conversion Rate Optimization (CRO)

• Implement A/B testing infrastructure using tools such as Intelligems or Shopify-native solutions
• Run structured experiments across product pages, cart, and checkout Analyze and document test results with clear performance outcomes
• Deploy winning variations on a weekly optimization cycle

Cart, Checkout & Revenue Optimization

• Build and optimize cart drawer features (upsells, bundles, free shipping bars, gift offers)
• Implement post-purchase one-click upsells
• Support subscription and bundling logic where applicable
• Optimize checkout experience (including Shopify Plus extensions when relevant)

Site Performance & Speed Optimization

• Maintain sub-2 second page load speed across key pages
• Optimize images, scripts, and asset delivery pipelines
• Conduct regular app audits and remove performance bottlenecks
• Ensure mobile-first performance optimization (majority of traffic is mobile)

Tracking, Analytics & Attribution

• Implement server-side tracking (Meta CAPI, Google CAPI) Configure GA4 and Google Tag Manager across all stores
• Integrate tools such as Triple Whale or Northbeam
• Manage Google Merchant Center feeds per country
• Monitor pixel health and tracking accuracy across all markets

App & Tech Stack Management

• Integrate and maintain Klaviyo email automation flows
• Manage review systems (Judge.me, Loox, or Yotpo)
• Support loyalty, subscription, and retention tools Manage 3PL and inventory integrations (EU + future US logistics)
• Configure customer support tools such as Gorgias or Siena

Maintenance & Documentation

• Resolve bugs with no issue remaining open longer than 5 days
• Maintain Shopify theme updates without breaking functionality
• Document all custom code, flows, and integrations in Notion
• Maintain weekly changelog of shipped updates and improvements

First Ninety Days

The first 90 days are focused on establishing technical stability, launching multiple country stores, and building a strong CRO and landing page engine.

Weeks 1–2: Foundation & Audit

• Audit existing Shopify infrastructure and performance
• Review current store setup, apps, tracking, and theme structure
• Identify performance bottlenecks and conversion gaps
• Align on technical roadmap for multi-country expansion

Weeks 3–4: Core Infrastructure

• Setup Standardize and optimize master Shopify template
• Set up development workflows and Git/version control structure
• Implement tracking baseline (GA4, GTM, Meta, TikTok)
• Begin first landing page builds for top products

Weeks 5–8: Expansion Execution

• Launch 2–3 new country stores
• Implement localized payment, tax, and shipping setups
• Deploy first CRO tests across product and landing pages
• Optimize mobile performance and site speed benchmarks

Weeks 9–12: Optimization & Scaling

• Launch additional landing pages and campaign assets
• Establish A/B testing cadence (weekly experiments)
• Improve tracking accuracy and attribution visibility
• Document systems, flows, and technical architecture in Notion
• Stabilize multi-store operations and prepare for scale phase

Qualifications

• Years of Experience: 3+ years in Shopify development
• CRM Tool: Not required
• Softwares: Shopify, Liquid, JavaScript, HTML, CSS, JSON, Git/GitHub, GA4, GTM, Meta Ads tools, Shopify 2.0 themes
• Industry Knowledge Required: DTC e-commerce, conversion optimization, multi-country Shopify setups, performance marketing ecosystems
• Specific Gender: No preference

Skills & Competencies

• Strong proficiency in Shopify development (Liquid, themes, and custom builds)
• Solid understanding of JavaScript, HTML, CSS, and JSON
• Experience with Shopify 2.0 section-based architecture
• Strong Git and version control practices (branches, PRs, clean commits)
• Conversion-first mindset focused on revenue impact, not just code quality
• Strong understanding of mobile-first UX (majority traffic mobile)
• Ability to work independently and take ownership of entire technical stack
• Strong written communication skills for async collaboration and documentation
• Comfortable working in fast-paced, high-experimentation DTC environments
• Ability to propose improvements proactively rather than waiting for instructions
• Strong familiarity with CRO principles and experimentation frameworks

Technical Requirements

• Own laptop/PC suitable for development work
• Stable high-speed internet connection Comfortable working with modern Shopify development stack
• Experience using AI tools (ChatGPT, Claude, or similar) in daily workflow
• Ability to work across multiple Shopify stores and environments simultaneously
• Strong understanding of tracking, attribution, and performance analytics tools

Position Description

• Working Hours: 9 hours per day, from 10:00 AM till 7:00 PM Beirut Time (including 1-hour break). 4 fixed overlapping hours required within the working window (10:00 AM – 7:00 PM Beirut Time), remaining hours flexible
• Working Days: 5 days per week, Monday to Friday
• Days Off: Saturday & Sunday
• Work Location: Fully-remote, you can work from anywhere
• PTO (Paid Time Off): TBC
• Salary Range: $1,500 – 2,000