Company Overview
The company is a leading digital marketing and patient acquisition agency specializing in telehealth, aesthetics, and health & wellness clients. The business focuses on driving predictable growth for high-performing brands through advanced media buying, seamless CRM integration, and robust data tracking infrastructure.
Mission
We are looking for a highly technical, self-driven Tech & Attribution Specialist to serve as the single point of truth for our performance data and tracking ecosystem. In this role, you will take 100% ownership of end-to-end attribution, server-side tracking setups, data pipeline integrity, and automated reporting dashboards. By ensuring flawless data alignment across ad platforms, CRMs, and backend POS systems, you will eliminate data friction and enable media buyers and account leadership to make high-confidence, data-driven decisions.
Key Responsibilities
- Your daily tasks will vary, giving you room to learn, grow, and strengthen your skills while supporting the team with excellence.
- Own end-to-end marketing attribution, reconciling data gaps across Meta Ads, Google Ads, GoHighLevel/CRM systems, and client backend POS tools.
- Diagnose, repair, and optimize broken tracking infrastructure, including Meta Pixel, Google Tag Manager (GTM), server-side tracking, and Conversion APIs (CAPI).
- Enforce standardized UTM architectures and parameter structures across all active ad accounts and campaigns.
- Build, maintain, and enhance automated reporting dashboards (Looker Studio, Supabase, or similar) to deliver clear, accurate sources of truth.
- Leverage AI, automation tools (Make, Zapier), and custom scripts to eliminate manual data entry and streamline reporting workflows.
- Collaborate closely with internal Media Buyers and Account Directors to ensure seamless integration between tech infrastructure and campaign strategy.
- Proactively identify data mismatches or tracking leaks and independently implement technical fixes without requiring step-by-step guidance.
Qualifications
- Years of Experience: 4+ years of dedicated experience in marketing analytics, technical tracking, conversion rate infrastructure, or data attribution (digital agency experience strongly preferred).
- Tools & Software: Proven, hands-on experience with Meta Pixel/CAPI, Google Tag Manager (including server-side), Looker Studio/Supabase, GoHighLevel (or similar CRMs), Make/Zapier, and UTM tracking frameworks.
- Industry Knowledge Required: Deep understanding of multi-touch attribution, server-side data pipelines, advertising APIs, and privacy/compliance frameworks (telehealth, LegitScript, or HIPAA exposure is a significant plus).
Skills & Competencies
- Purely technical mindset with zero requirement for client management or team supervision — focused entirely on execution and troubleshooting.
- High independence and problem-solving initiative — able to identify why numbers disagree between platforms and resolve root causes directly.
- Fluency in automated workflow design (Make/Zapier/scripts) to eliminate repetitive data reporting tasks.
- Obsessive attention to detail and data integrity, ensuring absolute precision across all dashboards and reports.
- Clear, concise written communication for internal team alignment.
Technical Requirements
- Own PC or laptop with strong processing capabilities
- Reliable, high-speed internet connection (wired connection recommended)
- Noise-cancelling headset and a quiet, professional workspace
- Ability to operate securely with sensitive company data, systems, and software
Position Description
- Working Hours: 8 hours/day, 3:00 PM – 12:00 AM Beirut Time (8:00 AM – 5:00 PM EST)
- Working Days: 5 days a week (Monday through Friday)
- Days Off: Saturday and Sunday
- Work Location: Fully-remote, you can work from anywhere
- PTO (Paid Time Off): Flexible PTO policy
- Salary Range: $2,500 - $3,000 USD/month